GECs
Soon: Care World TV online
MUMBAI: Post Diwali, six-year-old health and fitness television channel – Care World TV – is expected to go LIVE on its website http://www.careworldtv.com. In so doing, it will become the first global health care TV channel to be simultaneously available online and offline.
Currently in the testing phase of simulcasting its television content on its website, Care World TV is looking to expand audience reach with this initiative. Care World TV managing director Ajit Gupta exults: “With this initiative, we become the first global health care television channel to be simultaneously available both online and offline.”
The channel has already started getting response from countries like Spain, according to ABS 7 Star CMD Atul Saraf, who says: “Even though we haven’t made it LIVE yet, and are still in the testing phase, anyone who comes to our website for information on health or contact details of doctors etc. can see the simulcast of the channel. We are already getting good response from people based in different parts of the world.”
With the simulcast, Care World TV hopes to reach out to a travelling audience as well as the many Indians settled across the globe.
Simulcast apart, the channel is also developing an app to further connect with its audiences to be launched by November. “The app will be ready by month-end. We will then test the app and so, it should be available for free download by November. It will be available on Android and iOS first. We will further expand to other operating systems like Windows,” says Saraf.
According to Gupta: “The app will have an eye-catching interface, with easy functionality, and will cater to the premium market segment.”
Available for free download, the app can be used even if one has slow internet connectivity. “We have put the content on a very low bit rate and so, a person can watch it even with a 256 or 512 mbps internet connection speed,” informs Saraf.
So is the channel looking at monetising its website content? “Well! We haven’t thought of it currently, but we may in future, we are not ruling out the opportunity,” replies Saraf.
TAM weekly TV ratings reveal that Care World TV reaches four to five million viewers every week. “The channel has bridged the gap between functionaries and beneficiaries. With a 24×7 presence on television and now also on the web, the channel provides various formats of programming that include awareness segments, talking heads, panel discussions, in-depth reports, presentations, infomercials, audio visuals, documentaries, bulletins, campaigns etc, in both fiction and non-fiction formats,” says Gupta.
While the channel has taken a bold step in an internet-driven world, only time will tell if the move will help expand its viewer base or eat into its existing television viewership?
GECs
&TV brings Women’s Day shine to Lucknow mall
Shilpa Shinde joins “Selfie Lo. Shine Karo. Star Ban Jaao!” activation on 8 March.
MUMBAI: This Women’s Day, &TV is handing women the mirror and the spotlight because sometimes the best reflection is the one that finally says “star”. &TV is taking its celebration of strong, confident women off-screen with a lively on-ground initiative at a prominent mall in Lucknow on 7–8 March 2026. The activation, titled “Selfie Lo. Shine Karo. Star Ban Jaao!”, invites women to click empowering selfies at a specially designed mirror installation framed with a symbolic crown and bold messages such as Women & Confident, Women & Boss, Women & Independent, and Women & Carefree. The crown carries the core emotion, “She is her own hero. Her own cheerleader. Her own power.”
Adding star power to the event, beloved actress Shilpa Shinde (popularly known as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0) will attend on 8 March, interacting with participants. Select women will get the chance to meet her, and one lucky winner will be featured in an upcoming episode on &TV turning a simple selfie into a real on-screen star moment.
The initiative is rooted in the belief that women often celebrate others but rarely pause to acknowledge themselves. By creating a joyful space for self-recognition and confidence, &TV is extending its on-air narratives of empowered women into real life.
Shilpa Shinde said, “I truly believe confidence begins with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated but also given a chance to be seen and recognised.”
&TV chief channel officer and Zee5, business head for hindi Kaveri Das added, “At &TV, we don’t just tell stories of strong women, we actively create platforms for them. This Women’s Day initiative is our way of moving beyond celebration and enabling real visibility.”
In a world quick to spotlight others, &TV is flipping the script reminding every woman that the most powerful story she can star in is her own, one confident selfie at a time.
