GECs
Soon: Care World TV online
MUMBAI: Post Diwali, six-year-old health and fitness television channel – Care World TV – is expected to go LIVE on its website http://www.careworldtv.com. In so doing, it will become the first global health care TV channel to be simultaneously available online and offline.
Currently in the testing phase of simulcasting its television content on its website, Care World TV is looking to expand audience reach with this initiative. Care World TV managing director Ajit Gupta exults: “With this initiative, we become the first global health care television channel to be simultaneously available both online and offline.”
The channel has already started getting response from countries like Spain, according to ABS 7 Star CMD Atul Saraf, who says: “Even though we haven’t made it LIVE yet, and are still in the testing phase, anyone who comes to our website for information on health or contact details of doctors etc. can see the simulcast of the channel. We are already getting good response from people based in different parts of the world.”
With the simulcast, Care World TV hopes to reach out to a travelling audience as well as the many Indians settled across the globe.
Simulcast apart, the channel is also developing an app to further connect with its audiences to be launched by November. “The app will be ready by month-end. We will then test the app and so, it should be available for free download by November. It will be available on Android and iOS first. We will further expand to other operating systems like Windows,” says Saraf.
According to Gupta: “The app will have an eye-catching interface, with easy functionality, and will cater to the premium market segment.”
Available for free download, the app can be used even if one has slow internet connectivity. “We have put the content on a very low bit rate and so, a person can watch it even with a 256 or 512 mbps internet connection speed,” informs Saraf.
So is the channel looking at monetising its website content? “Well! We haven’t thought of it currently, but we may in future, we are not ruling out the opportunity,” replies Saraf.
TAM weekly TV ratings reveal that Care World TV reaches four to five million viewers every week. “The channel has bridged the gap between functionaries and beneficiaries. With a 24×7 presence on television and now also on the web, the channel provides various formats of programming that include awareness segments, talking heads, panel discussions, in-depth reports, presentations, infomercials, audio visuals, documentaries, bulletins, campaigns etc, in both fiction and non-fiction formats,” says Gupta.
While the channel has taken a bold step in an internet-driven world, only time will tell if the move will help expand its viewer base or eat into its existing television viewership?
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
