GECs
Sony’s weekday bet with ‘Entertainment Ke Liye Kuch Bhi Karega’
MUMBAI: Sony Entertainment Television (SET) seems to be focusing strongly on its strength, which is in the non-fiction space. After a victorious innings of four entertaining seasons that packaged non-stop entertainment, the channel is back with Entertainment Ke Liye Kuch Bhi Karega with its fifth edition. Starting from 12 May, the channel is betting big by airing the show for five days a week at 9pm.
With its maverick judges, Anu Malik and Farah Khan spicing up this season, the show will also have the gorgeous Mona Singh hosting the show with her impeccable style and grace. Joining Mona will be her hilarious co-host, Krushna Abhishek, who with his funny antics will ratchet up the humour quotient and take the madness to a whole new level.
Produced by Wizcraft Entertainment, it will see acts ranging from heart-stopping bike gymnastics to an international illusion act straight from France. Handpicked contestants from all over the country will display their extraordinary skills and talents at the auditions, and the best among them voted by the audience and the judges, will win Rs 11,111 on the spot in cash. Additionally, the best performer of each week will receive a cash prize of Rs 1, 00,000.
Speaking about the launch, Sony SVP and head marketing Gaurav Seth explains: “Entertainment Ke Liye Kuch Bhi Karega is a show that celebrates extraordinary talents in ordinary people and the uniqueness and the sheer variety of entertainment in India. This season has lots more entertainment and breathtaking acts that will leave the viewers amazed. We are thrilled to yet again have the unbeatable team of Anu Malik and Farah Khan who will be judging the show for its fifth year. We are offering a differentiated and entertaining option in primetime viewing and we hope our viewers enjoy watching it.”
“Wizcraft is proud to be back with the fifth season of Entertainment Ke Liye Kuch Bhi Karega, a show that showcases unique entertainers where performers get a chance to win some money at every step unlike other shows where only one wins in the finale. Along with the baap of entertainers Anu Malik and Farah Khan, adding a freshness to show will be the new host Krushna along with Mona, whose chemistry is infectious. We are sure this season of Entertainment Ke Liye Kuch Bhi Karega will take the entertainment quotient to another level”, opines Wizcraft International Entertainment creative head Kailash Gandhi.
The show is going to face hard hitting competition with shows like Diya Aur Baati Hum on Star Plus, Beintehaa on Colors, Chidiya Ghar on Sab, Nadaan Parinde on Life OK and Kumkum Bhagya on Zee TV.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
