GECs
Sony’s stellar show ‘CID’ on an upswing
MUMBAI: Sony’s long-running crime thriller CID, which has been a sustainable asset for the channel over the last six years, has seen a recent upsurge in its performance.
In the latest ratings for week 48, CID in the all India C&S 4+ market garnered a good 3.7 TVR making it to the 29th place for the first time. The interesting point of note here is that CID, which follows a thriller format and has been running on Sony for eons now and for a show like that to beat the big ticket show Idol and the other regular on the top 50 list Kkusum and manage a slot in the 20’s is definitely noteworthy. CID, has seen a consistent rise in its ratings in recent times.
Looking at the show’s recent ratings (week 48), the show hit a five TVR in the Hindi speaking markets (HSM) (Male & Female) in the 15 to 34 age group. The average of the Hindi speaking metros (HSM) was 5.8 TVR and HSM C&S 4+ garnered 5.7 TVR.
Moving in the city wise ratings, Delhi ruled with 6.7 TVR, followed by Mumbai which received a 6.1 TVR and Kolkata brought in 3.8 TVR.
Flashing back looking at the performance of CID over the last couple of weeks, week 45 in the all India market C&S 4+ , the show raked up a rating of 3.1 TVR and managed the 44th slot. Week 46 saw the show up 0.2 TVRs at 3.4 in the 33rd slot. Although week 47 saw it drop, week 48 has seen the show come back with a bang.
Speaking to Indiantelevision.com, Sony EVP programming and response Tarun Katial points out, “The show is the longest ever running thriller. And the fact that we’ve got in a stronger story line as well as started dwelling into the personal lives of the cops has added to it. We’ve also launched a series of new faces and cops. And finally due credit goes to the director BP Singh.”
CID although hasn’t been hogging the limelight with double-digit TVR figures, its consistent presence week-after-week is an indicator that it has a loyal following even after six years of being on-air. What is heartening is that at a time when elaborate family dramas continue to occupy viewer mindspace, this is one show among very few others that has bucked the trend with its consistent viewership.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
