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Sony’s Bade Achche Lagte Hain most watched TV show on YouTube
MUMBAI: Sony Entertainment Channel‘s Bade Acche Lagte Hai was the most watched soap on YouTube in India followed by Taarak Mehta Ka Ooltah Chashmah, which airs on Sab.
T-Series followed by SetIndia were the most susbcribed channels on YouTube this year. The top channels were selected based on their subscriber growth this year besides account views, reach, and engagement.
Korean pop music album Gangnam Style might have been the most watched video of all-time on YouTube, but back home it‘s YoYo Honey Singh‘s Brown Rang song that has emerged as the most trending video of the year in India in 2012.
Bollywood continued to rule the charts, with most watched songs and movie trailers on YouTube. Shah Rukh Khan starrer Jab Tak Hai Jaan emerged as the trailer overtaking Salman Khan blockbuster movie Dabangg.
2012‘s top trending videos and the most subscribed channels from India, shows that YouTube has truly gone mainstream in India with millions of users watching songs, their favorite TV shows and subscribing to channels to catch their favorite content.
Sports and language content also made their way to the top most subscribed channels.
This year, YouTube also looked at shares, searches, likes and responses to identify the 10 videos that everybody was talking about in 2012.
Globally, users saw over 4 billion hours of video a month. Millions of creators world over are using YouTube channels to experiment with innovative forms of entertainment, explore their passions and interests, take creativity and pop culture to new levels.
Top trending YouTube videos in India (playlist) – 2012
1 Brown Rang Full Song HD- International Villager YoYo Honey Singh
2 PSY – GANGNAM STYLE
3 Mashallah – Song – EkTha Tiger – Salman Khan & Katrina Kaif
4 HIGH HEELS OFFICIAL VIDEO – JAZ DHAMI FT YO YO HONEY SINGH
5 Tumhi Ho Bandhu – Song Promo – Cocktail [Exclusive]
6 Jab Tak Hai Jaan – Trailer – Film releasing November 13
7 Jism 2 YehJism Song | Sunny Leone, Arunnoday Singh, RandeepHooda |
8 Saans – Song – Jab TakHaiJaan
9 DaaruDesi – Song Promo – Cocktail (Exclusive)
10 Chinta Ta Ta Chita Chita – Rowdy Rathore Official Full Song Video Akshay Kumar, SonakshiSinha, Mika
Most subscribed channels (2012):
1 TSeries
2 SetIndia
3 Yrf
4 Erosentertainment
5 Rajshri
6 Teluguone
7 SonymusicindiaSME
8 Mtvroadies
9 Olympic
10 Maatv
Most watched songs (2012):
1 Brown Rang Full Song HD- International Villager YoYo Honey Singh
2 PSY – GANGNAM STYLE
3 Mashallah – Song – EkTha Tiger – Salman Khan & Katrina Kaif
4 HIGH HEELS OFFICIAL VIDEO – JAZ DHAMI FT YO YO HONEY SINGH
5 Jism 2 Yeh Jism Song | Sunny Leone, Arunnoday Singh, Randeep Hooda | Exclusive
6 Saans – Song – Jab TakHaiJaan
7 Chinta Ta Ta Chita Chita – Rowdy Rathore Official Full Song Video Akshay Kumar, Sonakshi Sinha, Mika
8 "Abhi Abhi Jism 2" Official Song | Sunny Leone, Arunnoday Singh, Randeep Hooda
9 Ishq Wala Love – Student Of The Year – The Official Song | HQ
10 Challa – Song – Jab Tak Hai Jaan
Most watched TV Shows (2012):
1 Bade Acche Lagte Hai
2 Taarak Mehta Ka Ooltah Chashmah
3 Kahani Comedy Circus Ki
4 Crime Patrol
5 Devon Ke Dev… Mahadev
6 CID
7 Movie Night
8 Totally Sketch Originals
9 Adaalat
10 FIR
Most watched movie trailers (2012):
1 Jab Tak Hai Jaan – Trailer – Film releasing November 13
2 EK THA TIGER – Teaser Trailer – Salman Khan – Releasing 15th August 2012
3 Heroine – Official Trailer – KareenaKapoor | ArjunRampal | RandeepHooda
4 Cocktail – Theatrical Trailer (Exclusive)
5 Talaash Theatrical Trailer – Official – Starring Aamir Khan, KareenaKapoor, Rani Mukerji
6 Khiladi 786 – Official Teaser Trailer [Exclusive]
7 Son Of Sardaar | Official Theatrical Trailer
8 Rowdy Rathore | Official Trailer | Akshay Kumar – SonakshiSinha
9 Hate Story Uncensored Theatrical Trailer (Official) 2012
10 Raaz 3 Official Trailer
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
