iWorld
SonyLIV brings English non-fiction content on unique homes
MUMBAI: SonyLIV and Jossbox have co-produced a web-series called ‘House Proud.’ The story will showcase beautiful makeovers of personal spaces.
The title of six-story series is sponsored by Asian Paints, co-powered by Whirlpool and Curo Carte. The series carries a spatial transformation that helps the owners to realize the beauty of their own homes.
SonyLIV EVP and digital business head Uday Sodhi said, “House Proud aims to bring out the intricate relationship that people have with their favourite spaces at home and give budding designers a platform to metamorphose these spaces into beautiful, aesthetic, functional and comfortable corners. The concept integrates well with SonyLIV’s goal to be the primary provider of innovative, never-seen-before content in India.”
“Being the first English non-fiction content to be featured on SonyLIV, we are extremely confident of the series’ success and its ability to strike a chord with audiences who desire to witness a transformative journey that begins with a vision and ends with its realization,” he added.
The show will feature homeowners from six different cities in India, each with their unique stories and vision which they want to be reflected in their personal spaces they provide. In this task, they will be assisted by a talented designer and an interior decorator to help them pick and choose the right mix of furniture and fittings.
Jossbox co-founder Omer Basith said, “Everybody has certain dreams regarding how they want the living spaces of their homes to look and feel like. With House Proud, we are giving six participants the chance to live through this process of transformation and the audiences an opportunity to watch this beautiful journey. We are thrilled to partner with SonyLIV, which has never before featured an English non-fiction content, as our first collaboration with an OTT platform, making this journey of firsts a special one.”
This six-episodic series of time duration 8-12 minute will feature young talented designers who will reveal a certain method to the madness with their unique aesthetic sense and chaotic work styles to transform the spaces of six homes for the first time.
From a bachelor transforming his duplex to an old couple trying to settle into a retired life by redoing their study, House Proud, is about the different circumstances of its participants and the process of rediscovery that they go through by reimagining their familiar spaces.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
