Kids
Sony Yay! turns five: Announces fresh content and fun experiences for kids
Mumbai: With the onset of summer 2022, kids entertainment channel Sony Yay! has launched its three-pronged approach of ‘entertain-experience-explore’ to celebrate its fifth anniversary. With its robust summer lineup, the channel aims to become the destination of unlimited ‘entertainment.’ The channel further plans to drive engagement with its young fans by extending the Yay! ‘experience’ beyond television, reaching out to kids wherever they are. The channel will also ‘explore’ actionable initiatives drawn from key kids’ insights that are derived from its listening mechanism.
With an aim to bring entertainment to the forefront of its summer offering, Sony Yay! brings to its young fans brand new episodes of the iconic shows – “Oggy and the Cockroaches” and “Obachhama – Kun.” Moreover, the channel doubles the dose of entertainment with two first-ever film from the show – “Taarak Mehta Ka Chhota Chashmah,” added with new episodes of the popular show. Come June, Sony Yay! will launch another brand new show “Ha.Go.La” starring the adventures of three friends Hathgola, Goli, and Latha.
Further extending the Yay! ‘experience’ beyond television, the channel begins an exclusive partnership with KidZania, wherein kids in Mumbai and Delhi will get a chance to interact and form deeper connections with their favorite toons via a specialised interactive city for kids. In addition, kids’ can also engage with their favorite toon Oggy in over 70 city canter activities across the length and breath of the country, mall activations across metros. The engagement will also extend on digital platforms, including over 10 mobile games, contests and exclusive watch parties.
With their third approach to ‘explore,’ Sony Yay! endeavors to understand its young audiences and their choices to deliver them a wholesome entertainment experience. With an aim to share its learnings on its anniversary, the channel is all set to present its first-ever survey- ‘Searchlight 2022.’
“It is heartening that our brand has grown multifold since our inception and has been able to garner more than 43 million viewers on television across the country,” commented Sony Pictures Networks India – kids’ genre business head Leena Lele Dutta. “Raising the bar with innovative storytelling across genres it’s heartening to witness an overwhelming love from our young audiences. With our new summer offerings on and beyond television, we aim to be the one-stop destination for kids.”
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
