Kids
Sony Yay! launches Japanese anime series ‘Naruto’ on 15 August
Mumbai: Sony’s kids channel Sony Yay! has announced the launch of the Japanese anime series Naruto on 15 August. It will air Monday through Friday at 8 p.m. With the first ever launch of Naruto in five languages, the channel aims to bring anime fans across all age groups closer to their favourite ‘Ninja’. This new addition leads to a significant expansion of the channel’s exhaustive and ever-growing toonverse.
The show celebrates a style of Japanese anime and is based on a series of Masashi Kishimoto’s manga. The series will showcase a young boy’s resilience and undaunted quest to become the most powerful leader of his village.
Sony Pictures Networks India, Kids’ Genre! business head Leena Lele Dutta said, “The popularity of anime is growing immensely in India. Our endeavour with Naruto is to take this popular series and add a multilingual offering that will help satiate the demand for anime lovers as well as increase its footprint through localization. With Naruto, Sony Yay! will cater to a larger audience of kids and young adults and further strengthen its leadership position.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
