GECs
Sony TV replaces Zee TV at third spot in Hindi GEC Urban
MUMBAI: Backed by popularity of the Kapil Sharma show, Sony Entertainment Television continues to climb up the ladder. In week 40, channel toppled Zee TV at number third position in Hindi general entertainment channel (GECs) Urban Hindi-speaking market.
On the other hand, Star Plus continues to dominate the Hindi GEC in both Urban and rural markets whereas Zee Anmol retained its number one position this week according to Broadcast Audience Research Council (BARC) all-India data.
Hindi GEC
Star Plus continues to lead the genre with 677946 Impressions (000s) followed by Colors on second spot with 582912 Impressions (000s) and Zee TV on third with 499579 Impressions (000s).
Zee’s free to air channel Zee Anmol replaced Star Utsav at number four with 497549 Impressions (000s) and Life OK grabbed fifth spot with 428990 Impressions (000s).
Sony Entertainment Television, Star Utsav and Sab TV bagged the sixth, seventh and eighth spot with 423671 Impressions (000s), 409577 Impressions (000s) and 378751 Impressions (000s), respectively.
Sony Pal and Rishtey stood at ninth and tenth with 367356 Impressions (000s) and 346088 Impressions (000s).
Hindi GEC Rural
Zee Anmol retained its leadership position this week and grabbed first slot with 382681 Impressions (000s) followed by Star Utsav on second slot with 314049 Impressions (000s) and Sony Pal on the third spot with 273997 Impressions (000s). Rishtey maintained its fourth position with 261573 Impressions (000s).
Star Plus bagged the fifth spot with 219001 Impressions (000s). Zee TV stood at sixth spot in Rural HSM with 213199 Impressions (000s) followed by Colors at number seven with 190579 Impressions (000s). Life Ok stood at eighth position with 153626 Impressions (000s) followed by Sony Entertainment Television at ninth place with 129826 Impressions (000s) while Sab TV at tenth spot garnered 114288 Impressions (000s).
Hindi GEC Urban
Star Plus continues to dominate the Hindi GECs genre with 458945 Impressions (000’s) followed by Colors on second with 392333 Impressions (000’s). Sony Entertainment Television replaced Zee TV to claim third spot with 293844 Impression (000s).
Zee TV fell on number four with 286379 Impressions (000s).
Life OK grabbed the fifth spot with 275364 Impressions (000s) followed by Sab TV on sixth with 264463 Impressions (000s) and & TV with 137783 Impressions (000s) stood at number seven.
In Hindi speaking market, free to air channels Zee Anmol, Star Utsav and Sony Pal grabbed the last three spots with 114868 Impressions (000s), 95528 Impressions (000s) and 93359 Impressions (000s), respectively.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
