GECs
Sony to premiere ‘Sankat Mochan Mahabali Hanumaan’ on Sony Liv app and web
MUMBAI: “Digital is the future.” While one has been hearing this on various occasions over the years, it’s only recently that the Indian television industry has started thinking digital.
What started with sports channels putting content on the digital platform has now moved to the Hindi general entertainment channels (GECs) as well. The genre which so far was looking at targeting mostly housewives is now going young, thus making presence on digital even more important.
Taking cue from that, Sony Entertainment Television (SET) is premiering its upcoming mythological show Sankat Mochan Mahabali Hanumaan on Sony Liv mobile app at 12 noon on 4 May, way before its on-air telecast at 8 pm.
The show will present the tale of the mightiest God – Hanumaan from the perspective of Lord Krishna. Born to God Kesari and Anjani Devi, Hanumaan is considered to be the greatest devotee ever born on earth. The show will take viewers on a journey of his beautiful and eventful life right from his childhood from being a devotee of Lord Ram to being the vanquisher of all evil. It will also bring out his qualities and derive morals from his life which are relevant in everyday life. With extremely advanced VFX, the show promises a never-seen-before visual experience.
Sony Liv is aimed at providing entertainment on the go for young India on the move and this new step further reinstates this brand promise. The video on demand (VOD) service has been consistently bringing marquee shows from Sony’s stable to its viewers on devices that they could access anywhere, anytime, including shows like KBC, Indian Idol etc.
Sony Entertainment EVP and digital head Uday Sodhi said, “Sony Liv mobile app is one of the leading entertainment app and it is featured amongst the top apps in the app world. The show offers a perfect blend of untold and popular mythology around Lord Hanumaan in a never seen before format, state-of-the art special effects, immersive visuals and stellar acts and performances. The show will present the tale of the mightiest God from his childhood, in a whole new way.”
Sony Entertainment Television senior vice president marketing Gaurav Seth added, “Our marketing innovations and promos have already created a lot of buzz for the show. Besides the web premiere, the show has also seen some unique digital innovations like live streaming of the Grand Press Conference held at Kingdom of Dreams and an auction of Mahabali Hanumaan’s Gada! Looking at the excitement over the internet and social media, we have decided to bring forward the launch and give netizens an exclusive preview of our most awaited show.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
