News Broadcasting
Sony to launch ‘Man Mein Hai Visshwas’ on 18 Aug at 8 pm
MUMBAI: Yet another new show from the Sony stable is all set to hit the airwaves from 18 August. The one hour show Man Mein Hai Visshwas, produced by Creative Eye will be aired every Friday at 8 pm. The slot was earlier occupied by Deal Ya No Deal.
Man Mein Hai Visshwas is about real life miracles evolved from man’s unshakable faith. Each episode will showcase experiences of people whose lives have changed after they experienced incidents that can be described as nothing but miracles. The show will have Nitish Bharadwaj (of Mahabharat’s Krishna fame) as the narrator of the show.
Sony Entertainment Television COO NP Singh said, “Man Mein Hai Visshwas is a combination of mythology, drama and reality that will carve a niche for itself in the prime time band. This show incorporates short stories that are real and based on intense faith and devotion people have on a deity or temple. This unique blend of realism and mythology we hope will capture the viewers’ attention. The show in simple terms is all about unshakable faith that makes miracles happen.”
Creative Eye director Dheeraj Kumar added, “With Nitish Bharadwaj playing the suthradhar for a show that blends mythology with real life, Man Mein Hai Visshwas will prove to be a very engaging show to watch out for amidst the saas – bahu sagas. It is also a subject that has never before been explored on television.”
The show will also include real life experiences from renowned artists like Pandit Jasraj amongst others.
Sony will unleash a six week on-air campaign on its network channels to build reach and frequency for the show. The print ads will be launched on 18 August in all Hindi speaking markets to create awareness. Apart from this, radio and cable will also be used to build frequency across all FM stations and Vividh Bharti.
The channel is also planning an innovative ground activity to attract attention and create buzz closer to the launch day of Man Mein Hai Visshwas. What’s more, sweets will also be distributed outside temples along with the pamphlets of the show details. Many shop fronts will sport the branding of the show along.
“We will also drive visibility for the show with branding at Ganapati Pandals across the city, which will be coupled with PR and communication activities that will help drive awareness and create buzz across the country. Apart from this, innovative on-air elements such as bugs, Aston bands and bumpers will be used to build frequency and visibility of promotion on the channel along with promotion across the SET network,” said Sony senior vice president and programming head Anupama Mandloi.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
