GECs
Sony targets paid subscriber connectivity of 6 million by year-end
“We are on track to achieve our aim of becoming the number one network as far as subscription revenues are concerned.”
This is what Shantonu Aditya, SETs executive VP-distribution, asserted when asked to the comment on the cable industry’s response to the new subscriber regime of Rs 40 per month for the six-channel Sony bouquet (including Discovery and Animal Planet) which became effective 1 April. “Our all-India declared connectivity is currently at 4.5 million and we expect to reach 6 million paid subs by the end of the year,” Aditya said. Prior to the price increase Sony was at 3.5 million paid subs, Aditya said.
“Except for the problems we had with Hathway (the Rajan Raheja promoted MSO in which Star has a stake), overall it has been pretty smooth sailing as regards getting acceptance for the new rates we have instituted effective 1 April,” Aditya said.
The dispute with Hathway had resulted in Sony switching off its feed to the MSO resulting in the bouquet going off the air in large pockets in Mumbai for over a week. Sony switched on its feed late last Saturday after an agreement was thrashed out. While Aditya was not forthcoming as to the terms of the deal that had been signed with Hathway, industry sources say a declared connectivity of 30,000 is what has been agreed to. This is valid till June and post-June there will be a scaling up of the subscriber numbers.
Almost all the major MSOs across the country have signed on, Aditya said, pointing out this was achieved without the protracted attrition that had often been witnessed by other bouquets following rate hikes. Aditya attributed a large part of this to the “six quality channels on the bouquet whose value is derived independent of each other.”
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
