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Sony strikes deal with Echostar for US return next month

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After being off for close to a month in the US, Hindi entertainment channel Sony Entertainment Television is looking at making a comeback by next month. The channel inked an agreement with Echostar on 22 May in the US under which the DBS service will distribute it to Dish Network subscribers. Dish has close to 6 million subs in the US. 

Echostar has made a minimum guarantee (MG) commitment to Sony team to bring it on to its platform. If subscribers cross a particular level, says SET COO Rajesh Pant, “we will get the MG plus a percentage of the subscriber fee. Now if these two put together cross a certain threshhold, we will get a higher percentage of the subscription fee.”

The SET management is working out a plan to enable earlier subscribers on the EABC platform on DirectTV to migrate to the Echostar service. They have already invested in dishes and boxes for Direct TV. “We will give them incentives to migrate like free dishes and boxes or price-offs on both,” says Pant.

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SET, along with an EABC-produced channel Network Asia had close to 7,000 subscribers before it went off the air. Pant says packages are being worked out with $14.99 for a single channel; $24.99 for two channels. The other channels on the ethnic Dish platform are: B4U, Zee TV, Zee Gold, TV Asia.

Pant points out that SET is set to expand the US team so that it can push better in the US market. “We are looking at distribution and marketing and advertising professionals,” he says. But the service will first have to get going and pacify Indian denizens who have been quite irritated by its untimely shutoff from the DirectTV platform.

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Rising Bharat Summit 2026 spotlights India’s global ascent

PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.

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MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.

Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.

Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.

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Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.

Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.

The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.

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Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.

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