GECs
Sony slated to launch youth-centric soap ‘Yeh Meri Life Hai’ in 10 pm slot
MUMBAI: After Jassi what? That has been the question on everyone’s mind regarding Sony Entertainment Television’s programming plans for 2004.
According to reliable industry sources, the “next big thing” from the SET stable is going to be a half hour daily soap slotted in the 10 pm slot.
The show titled Yeh Meri Life Hai (YMLH) has a youth-centric plotline with Shama Sikander playing the lead protagonist. Another key character in the serial is Tanaaz Currim who essays a role different from her usual bubbly happy-go-lucky personna, which is what she has been more or less type cast into thus far. Currim plays a character, though not out-and-out villainish, that has plenty of shades of grey, say the sources.
When confronted about it Currim said, “After a long time, I have got to do something other than comedy. Here, you will see me playing a negative role.”
The show, produced by Optimystix Entertainment India Limited (promoted by Vipul D Shah and Sanjeev Sharma), is expected to go on air by end-March or beginning-April.
As far as the time slot of the show is concerned, the lead-in will be provided by Jassi Jaissi Koi Nahin which precedes YMLH in the 9:30 pm to 10 pm slot. It will be taking on Star Plus’ heavyweight from the Balaji stable Kahaani Ghar Ghar Ki. YMLH will be the first show that Tarun Katial, who joined Sony Entertainment Television as the executive vice president – programming and response in January, pits against his programming “alma mater” Star Plus.
When contacted by indiantelevision.com, Katial refused to be drawn into any discussion on the shows he was working on, except to say he would make the announcements at the appropriate time.
For Optimystix’ this will be a big test since it doesn’t have any shows on Star Plus after Kismey Kitnaa Hai Dam and Kuch Kar Dikhana Hai (both game shows) wound up. When asked for his comments about the new show, however, Shah would neither confirm or deny the developments. According to information available with indiantelevision.com, aside from YMLH, Optimystix is pitching for another show on Sony, two on Star Plus and two on Sahara.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
