GECs
Sony Six appoints Neo’s Prasana Krishnan as Business Head
MUMBAI: In an early morning announcement, former COO of Neo Sports Broadcast Prasana Krishnan has been brought into MSM’s sports channel Sony Six as their new Business Head. Krishnan was also previously associated with Nimbus Media, Times of India and Arthur Andersen.
Talking about this new development MSM India COO N P Singh says, “We are optimistic that Prasana’s appointment will further strengthen and grow Sony Six’s position in what can be called as one of the most competitive broadcasting markets in the world. We look forward to a long and fruitful working association with him.”
Prasanna Krishnan is confident that the channel will grow consistently to the leadership position in this space
Prasana, who is delighted about his new role with Sony Six, says “I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space.” Krishnan has over 17 years of experience in the media and consulting sectors.
In 2006, Krishnan joined Neo Sports and in 2009 was elevated to chief operating officer.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
