GECs
Sony shuffles shows; ‘Crime Patrol’ to air 7 days a week at 10.30 pm
MUMBAI: In a bid to cash in on its long running crime show, Sony Entertainment Television will soon be shuffling its programming. Crime Patrol, which was earlier aired on Fridays and Saturdays at 11 pm, will now be aired seven days a week in the 10.30 pm slot.
Come 26 October, the show, which has been running for 12 years now, will be taking over the 10.30 pm time slot replacing the current show Balaji Telefilms’ Itna Karo Na Mujhe Pyar, which will move to 6.30 pm.
Crime Patrol was the first of its kind in the genre and till today has retained its authenticity in depiction of crime. While some cases made audience question their belief in humanity, they were successful in creating a powerful impact on the viewers and raising their awareness. The show has garnered much appreciation from viewers for its incessant efforts of presenting the various evils that hamper our society.
A source close to the development informs Indiantelevision.com, “The channel has made this shift looking at the increasing popularity of the show. Moreover, with Crime Patrol completing 12 years, the show will come up with fresh content.”
Itna Karo Na Mujhe Pyar, which stars Ronit Roy and Pallavi Kulkarni, will now be aired from Monday to Friday at 6.30 pm.
Across other Hindi GECs, Itna Karo Na Mujhe Pyaar in 6:30 pm slot is pitched against Colors’ prime time show Ishq Ka Rang Safed and is aired from 6 – 7 pm. On the other hand, Zee TV airs Sarojini at 6:30 pm, Life OK airs Best of Savdhaan India: India Fights Back’s one hour repeat telecast at 6 pm; Star Plus airs Suhani Si Ek Ladki at 6:30 pm and &TV airs Begusarai.
On the other hand, Crime Patrol at 10:30 pm will be pitted against Colors’ much talked and hyped reality show Bigg Boss 9 Double Troubleat 10:30 pm (Mon-Fri), Comedy Nights Bachao on Saturday (10-11 pm) and Comedy Nights With Kapil on Sundays (10-11 pm); Zee TV’sLajwanti at 10:30 pm on weekdays and Fear File on weekends; Life OK’s Savdhaan India: India Fights Back (Mon-Sun), Star Plus’ Tere Sheher Mein (Mon-Sat) and Best of Sumit Sambhal Lega (Sunday); &TV’s Bhabhi Ji Ghar Pe Hai (Mon-Sun) and Sab TV’s Yam Hai Hum (Mon-Fri), Baalveer (Saturday) and Tarak Mehta Ka Ulta Chasma (Sunday) in the same time band.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
