GECs
Sony Sab’s resolution for 2021: Being happy
MUMBAI: Hindi GEC Sony Sab is bidding adieu to 2020 with a message of hope and good health from MD psychiatrist Dr Anjali Chhabria, highlighting why being happy should be one resolution everyone needs to make for 2021.
The new brand video invites audiences to refocus on health as we enter the new year. It further shines a spotlight on how positive content can act as a stimulus that helps alleviate stress, improves mental well-being as well as immunity.
With its impressive line-up of fresh programmes and light-hearted value driven content ranging from daily family comedy, fantasy fiction to path breaking concepts, the channel is dedicated to promoting an enjoyable family-viewing experience leading to a healthy and happier life for all its viewers.
In an unprecedented year, television provided an opportunity to families to bond, with consumption surging by 40 per cent during lockdown (BCG-CII report). A living room brand, Sony Sab launched unique and exciting shows in 2020. Tera Yaar Hoon Main, which focuses on a father-son relationship, gained popularity for its realistic portrayal of the Indian family unit, while Kaatelal & Sons, a story about two young girls bucking gender roles, continues to be a hit with viewers. The most recent offering Hero Gayab Mode On, a sci-fi tale of a young man finding an extraordinary power to help him defeat evil forces, opened to great reviews for its fresh storyline and breath-taking visuals. The channel is now gearing up for the launch of Wagle Ki Duniya, a celebration of the aspirations of today’s middle class, the story takes a leap forward and is set in today’s time with the new generation of Wagle and family.
Sony Sab business head Neeraj Vyas said, “At Sony Sab, we create shows that not only entertain our viewers but also bring them joy. If there’s anything that 2020 has taught us, it would be to stay hopeful, happy and healthy. Therefore, as we enter the new year, we all need something to relieve the stress and help us take a refreshed view of our health and well-being. We are glad to partner with Dr Anjali Chhabria, who also accredits a happy and positive outlook as the secret to good health, mind and body. Through our content we continue to provide audiences the opportunity to bond and regale with their families, to laugh and to simply spread the happiness.”
MD psychiatrist Dr Anjali Chhabria said, “At a time when we’re surrounded by overwhelming negativity and incredible stress, being happy can help to a great extent. Happiness is the antidote to stress and sometimes we need an external stimulus to feel happy. Sharing a good laugh while immersing oneself in a funny story, spending time with loved ones– can all help us feel happy. And it has been proven by various studies time and again, happy people are healthy people. Happiness and health go hand in hand. And that is what we need as we step into the new year. A future filled with happiness and health to help us overcome the difficult year we’ve all had.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
