GECs
Sony Sab strengthens primetime slot with ‘Baavle Utaavle’
MUMBAI: Sony Sab is all set to launch its new show, Baavle Utaavle, #Gufu Ki Visfotak Love Isstory, produced by Director’s Kut production house Rajan Shahi. The show will go on air on 18 February, every Monday to Friday at 10 pm.
The show is set against the rustic backdrop of a Madhya Pradesh landscape that captures the quirks of society in a small town in India where there is a subtle acknowledgment that marriage fulfills the desire for physical intimacy and love follows later.
Sony Sab Pal business head Neeraj Vyas said, “At Sony Sab we are committed to fun and happiness and this is evident in our programming strategy. As part of our promise to bring fresh and unique content, we are set to launch Baavle Utaavle – a show that revolves around the coming of age of youngsters. It is the reflection of the lifestyle and mindset of young adults living in small towns; narrated through the journey of our lead couple.”
The intent of the show is to offer a unique concept with a strong storyline and in a bid to garner eyeballs; it is poised to catapult the prime-time television viewing experience for the viewers.
Shahi said, “It highlights some important aspects in their lives like curiosity towards marriage, desperation to meet their soulmate and the need for companionship.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
