GECs
Sony SAB brings back iconic television series ‘Office Office’
MUMBAI: Sony SAB is bringing one of India's favorite comedy shows Office Office back, to give viewers a much-needed dose of happiness in these challenging times. The show garnered immense love from the fans following its initial release and featured a stellar cast of the finest actors in the industry including Pankaj Kapur, Deven Bhojani, Sanjay Mishra, Manoj Pahwa amongst others. Viewers will be able to enjoy this office caper once again starting 13 April 2020, Monday to Friday at 6 pm and 10.30 pm only on Sony SAB.
A comedy for all generations, Office Office revolves around the character Mussadilal and his struggle to get his work done from an office filled with employees all having annoying yet entertaining and unique characteristics. Originally aired in 2001, the show presented a fresh take on comedy with immaculately crafted episodic stories and an array of characters that continue to be highly relatable even today. The show amassed a huge following due to its rib-tickling humour, family friendly content and endearing characters being portrayed by seasoned actors.
For Sony SAB, Office Office is a quality addition to an already existing stellar line-up of shows that aim to deliver light-hearted values-driven content that is enjoyed by households across the country. Fans of Sony SAB can continue enjoying an exciting line-up of shows such as Taarak Mehta Ka Ooltah Chashmah, Baalveer Returns, Bhakharwadi, Maddam Sir, Aladdin: Naam Toh Suna Hoga amongst others.
Sony SAB business head Neeraj Vyas says: "We are bringing Office Office back on Indian Television in an attempt to put smile on the faces of our viewers. We proudly call ourselves as 'Happiness Enablers' and during these tough times, our intention is to continue to deliver quality content that families across India can enjoy together. Office Office is one of the most beloved shows on Indian television and we are extremely happy to bring it back for our discerning viewers. The show's highly relatable content and humor will attract both sets of audiences – the ones who cherished and loved the show when it first aired as well as the younger viewers who might be discovering the show for the first time ever."
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
