Movie Channels
Sony Pix celebrates 100 years of Columbia Pictures with ‘Century of Cinema’
Mumbai: Sony Pix is commemorating a century of Columbia Pictures’ cinematic excellence with its special campaign, ‘Century of Cinema’. This initiative offers viewers not only a curated selection of top Sony Pictures Entertainment films but also an opportunity to win a once-in-a-lifetime trip to the iconic Columbia Pictures Aquaverse with an interactive contest.
From 16 November 2024, viewers can tune in to Sony Pix at 7:00 pm for four consecutive weekends to participate in a unique interactive contest. By scanning a QR code displayed on the screen or Instagram account, viewers will be transported to a microsite. Once on the microsite, participants can collect character cards inspired by famous characters from Sony Pictures Entertainment movies. Each card possesses unique points and abilities. The user with the highest score at the end of the contest will be the lucky winner of the grand prize: a dream vacation to Columbia Pictures Aquaverse.
To make this celebration even more special, Sony Pix will screen a lineup of iconic films, including Taxi Driver (1976), Anaconda (1997), Godzilla (1998), Spider-Man 2 (2004), 2012 (2009), Captain Phillips (2013), Spider-Man: Into the Spider-Verse (2018) and Uncharted (2022).
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
