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Sony Pictures Television India & Isobar make spider-man fans tap into the multiverse
Mumbai: Sony Pictures Television India and Dentsu’s Isobar have launched a campaign to give the audience an experience of the multiverse, a physics theory that is barely known to the layman.
Through this campaign, the duo has created a multiverse on mobile devices to bring the essence of the movie “Spider-Man: No Way Home” to the fans before they buy or rent the movie on the BookMyShow stream. For the record, the multiverse was a key part of “Spider-Man: No Way Home” for Sony Pictures Television India.
Isobar India has developed a website titled, Tap Into The Multiverse, where a single URL – tapintothemultiverse.com can be opened on different browsers to get an experience of different villain universes each time. The website is created to showcase the two universes belonging to the three villains – Doc Ock, Electro and Green Goblin.
One villain can be accessed with each unique browser visit, while the URL remains the same. The fans are further tested on their villain IQ with interactive questions for a more immersive experience. After this unique experience, the fans are given the option to purchase “Spider-Man: No Way Home” on BookMyShow stream and enjoy extra footage that has never been seen before.
Talking about the collaboration, Sony Pictures Television South Asia VP, sales and international distribution Sonika Bhasin said, “For a movie like this, the experience of the multiverse just leaves you wanting more. It’s a prelude to an experience that’s completed by streaming “Spider-Man: No Way Home” on BookMyShow stream. People want to not just watch, but also engage with the brand and experience it.”
Isobar India Group chief executive officer Heeru Dingra said, “It is just not enough to give the audience a taste of a film like this through a trailer. A unique experience is what Spidey fans deserve, and it’s what they got with Tap Into The Multiverse.”
Isobar India and Taproot chief creative officer Aalap Desai commented, “An iconic franchise like Spider-Man calls for an iconic idea to promote it. A simple question we asked ourselves was, why wait for the movie to get an experience of your friendly neighbourhood Spider-Man? Why not give fans an experience even before they stream it at home? That’s what we did with Tap Into The Multiverse.”
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
