Movie Channels
Sony Pictures Television India & Isobar make spider-man fans tap into the multiverse
Mumbai: Sony Pictures Television India and Dentsu’s Isobar have launched a campaign to give the audience an experience of the multiverse, a physics theory that is barely known to the layman.
Through this campaign, the duo has created a multiverse on mobile devices to bring the essence of the movie “Spider-Man: No Way Home” to the fans before they buy or rent the movie on the BookMyShow stream. For the record, the multiverse was a key part of “Spider-Man: No Way Home” for Sony Pictures Television India.
Isobar India has developed a website titled, Tap Into The Multiverse, where a single URL – tapintothemultiverse.com can be opened on different browsers to get an experience of different villain universes each time. The website is created to showcase the two universes belonging to the three villains – Doc Ock, Electro and Green Goblin.
One villain can be accessed with each unique browser visit, while the URL remains the same. The fans are further tested on their villain IQ with interactive questions for a more immersive experience. After this unique experience, the fans are given the option to purchase “Spider-Man: No Way Home” on BookMyShow stream and enjoy extra footage that has never been seen before.
Talking about the collaboration, Sony Pictures Television South Asia VP, sales and international distribution Sonika Bhasin said, “For a movie like this, the experience of the multiverse just leaves you wanting more. It’s a prelude to an experience that’s completed by streaming “Spider-Man: No Way Home” on BookMyShow stream. People want to not just watch, but also engage with the brand and experience it.”
Isobar India Group chief executive officer Heeru Dingra said, “It is just not enough to give the audience a taste of a film like this through a trailer. A unique experience is what Spidey fans deserve, and it’s what they got with Tap Into The Multiverse.”
Isobar India and Taproot chief creative officer Aalap Desai commented, “An iconic franchise like Spider-Man calls for an iconic idea to promote it. A simple question we asked ourselves was, why wait for the movie to get an experience of your friendly neighbourhood Spider-Man? Why not give fans an experience even before they stream it at home? That’s what we did with Tap Into The Multiverse.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
