GECs
Sony Pictures Entertainment India elevates Lada Guruden Singh as director, creative development
MUMBAI: Leading production and distribution studio, Sony Pictures Entertainment, India has elevated Lada Guruden Singh to Director, Creative Development, effective immediately.
In his new role, Lada will be responsible for leading and mounting the studio’s local language productions as it seeks to aggressively ramp up its operations in Hindi and regional languages. Lada will continue to report to Vivek Krishnani, MD, Sony Pictures Entertainment, India.
Vivek Krishnani says, “Lada has literally risen through the ranks and as we continue to expand our footprint in India – his passion and drive, keen eye for clutter-breaking content, and his ability to leverage his relationships with key talent across industries in an increasingly competitive environment are a huge value addition as we aggressively create our production portfolio.”
“Lada continues to demonstrate impeccable taste and very fantastic creative instincts,” says Laine Kline, Head of Sony Pictures International Productions. “We all think he’s ready for this next step.”
Lada Singh says, “We are passing through the most dynamic phase of content creation that’s rewritten rules of the game. At Sony Pictures, our focus will be on becoming director and writer led studio that gives primacy to creating our original IP and localizing our existing IP. I am grateful to Sony’s leadership team for the opportunity given to me as we set out to become a content led Studio in India.”
With over 16 years of experience across films, television and print – Lada has been with Sony Pictures Entertainment India since 2016. Prior to that he worked at Sony Pictures Networks, India, Disney India, Fox Star Studios and the India Today Group.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
