Music and Youth
Sony Music signs Mumbai based rapper & hip–hop artist Divine
MUMBAI: Sony Music Entertainment has signed on Mumbai based award winning rapper and hip-hop artist Vivian Fernandes aka Divine to its artist roster.
According to Sony Music, hip hop has transcended into a global urban culture and goes beyond music, it is a lifestyle and an attitude for people. And an artist like DIVINE represents that culture and is known for being ‘the Voice of the Streets’.
Encouraging the same culture Sony Music through Divine is looking to represent the voice of the youth and the word on the streets. Commenting on this, Divine said, “I am excited to be associated with one of the best labels in India and I couldn’t have asked for more. Together we are going to break some rules and create some great music.”
Divine shot to fame with his first single Yeh Mera Bombay (This is My Bombay), an ode to the diversity of the city and the increasing gap between the rich and the poor. This video went viral and thereafter received a lot exposure across media. His recent 2015 summer-smash “Mere Gully Mein,” where he raps about the streets of Mumbai and the ghettos garnered him an international listenership.
One can also hear Divine in Nucleya‘s latest track ‘Jungle Raja’ which was last heard at the opening act for Skrillex, where he featured along with Nucleya.
Born and brought up in the ‘gullies’ of Mumbai, Divine, through his music, narrates tales of people that he’s grown up observing since childhood while paying homage to the characteristics of the city.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
