Music and Youth
Sony Music Publishing & Tips Music strike global renewal, add Youtube
MUMBAI: Hindi music beats are going global, and Sony Music Publishing (SMP) is ensuring they reach every corner of the world. Sony Music Publishing and Tips Music Ltd have renewed their exclusive global publishing agreement, marking an expanded multi-year deal that now includes Youtube (worldwide, excluding India) as a key platform for publishing exploitation. This strategic move will propel Tips Music’s legendary catalogue onto the global stage with even more firepower.
The partnership underscores a shared mission-to amplify Indian music’s international presence. As Bollywood soundtracks and independent Indian music continue to gain traction worldwide, this deal grants SMP extended rights to Tips Music’s 32,000+ track catalogue across 24 languages. That means more Indian music in films, TV shows, ads, and digital platforms everywhere.
Sony Music Publishing’s president – international Guy Henderson expressed enthusiasm about the continued collaboration, “We are thrilled to be expanding our relationship with Kumar and his team at Tips. Tips’ exceptional growth has been a constant factor over many years. Sony Music Publishing looks forward to an exciting future with Tips, with their continued growth and success around the world.”
For Tips Music Ltd MD Kumar Taurani the renewed partnership signals a new era of global impact, “Building on the success of our initial partnership with Sony Music Publishing, this renewal marks an exciting evolution in our global publishing business. In just over a year of collaboration, we’ve seen remarkable growth in our international music usage, with our songs finding new listeners across continents. Adding Youtube as a platform opens significant new avenues for our artists and catalogues to reach audiences worldwide.”
Beyond global distribution, the partnership is set to maximise publishing revenues through Sony Music Publishing’s advanced reporting systems and global partnerships. Tips Music Ltd CEO Hari Nair highlighted the significance of this, stating, “Sony Music Publishing has the best teams and world-class reporting systems, allowing Tips to monitor publishing revenues. The enhanced agreement with SMP enables us to leverage their unparalleled international network of partners and societies globally. The addition of Youtube should drive significant growth in our international publishing revenues.”
Meanwhile, Sony Music Publishing India MD Dinraj Shetty emphasised the larger vision, “Our strengthened partnership and renewed collaboration with Tips Music marks a new era of growth and global impact. By combining their iconic catalogue with our publishing expertise, we are committed to bringing the soul of Indian music to audiences worldwide.”
Tips Music isn’t stopping at just licensing and publishing. The company plans to invest heavily in 12-15 Hindi and regional film albums annually, alongside a robust slate of independent music under Tips Originals.
As Indian music continues to captivate audiences worldwide, this partnership positions Sony Music Publishing and Tips Music at the forefront of this cultural expansion. The deal is expected to significantly boost publishing revenue streams while creating new opportunities for collaboration, sync licensing, and digital growth.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
