Movie Channels
Sony MAX makes an official debut
Sony Entertainment Television officially launched Max, its films, sports and events channel at a glittering bash in Mumbai’s Oberoi Hotel on 10 March. Set CEO Kunal Dasgupta says that the channel has acquired the best of films for airing in the coming year. Hindi blockbusters like Hum Dil de Chuke Sanam, and even more importantly the biggest hit of the year “Kaho Na Pyaar Hain” which is still running to packed houses in India.
“We have acquired a library of 800 movies for the channel.. and it’s a fare that will attract audiences,” says Dasgupta. “This apart also we have got one day cricket in Sharjhah, in March end, the cricketnext.com cup in Bangladesh, and other matches too.” Apart from cricket special events around singing stars Lata Mangeshkar, Asha Bhonsale, among others are planned.
“The key words are maximum movies, maximum cricket, maximum events – Max,” says Kacon Sethi, who heads Max.
The launch event was attended by a galaxy of television and film personalities: Jackie Shroff, Bhagyashree, Salil Ankola, video rights king Raman Maroo, one of the Taurani brothers, Rajiv Kapoor, Archana Puran Singh, Simone Singh, Fahad Samar, Jaaved Jaffrey, Ravi Behl, Mark Masceranhas, Krishen Kumar of T-Series, Mahesh Anand, Sonu Nigam, et al.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
