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Sony Max brings ‘No Talkies Nautanki Returns’ for media agencies

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MUMBAI: Sony Max gave Bollywood enthusiasts a reason to rejoice as it kick-started the third season of its flagship event, No Talkies Nataunki Returns.

Organised exclusively for media agencies, this property is an absolute treat for movie buffs as it provides them an opportunity to participate in a national level competition wherein registered teams play ‘Dumb Charades’ on Bollywood films using hand gestures to enact and communicate with each other.

The first round of this three-city event started in Bengaluru on 22 Nov had 13 teams participating from advertising and media agencies. This will be followed by Mumbai and Delhi with an attempt to find the ‘Filmy Deewana’. The closing night of the event will take place in Mumbai.

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The pre-activation buzz for the event is currently being held across renowned media agencies including Group M, Madison, OMD, Lodestar, Lintas and MPG, etc.

Bollywood-themed characters are engaging with the office audiences in these agencies to play interactive games and drive registration. The participants can visit the microsite of the event on http://notalkies.sonymax.tv/ to register themselves.

The city rounds of the event commenced in Bengaluru and was followed by Mumbai on 25 November coming to a close with Delhi on 2 December. The finale of the event will be hosted by the RJ Malishka on 9 December in Mumbai wherein the shortlisted winner teams from the three cities will battle it out to win the grand prize worth Rs 25,000 each.

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Sony Max Hindi Movie Cluster market communication senior VP Vaishali Sharma said, “The undying passion for Hindi cinema is what Sony MAX is synonymous with, and our flagship property ‘No Talkies Nautanki Returns’ takes this passion a notch higher. This is the third season of our initiative and we are excited as we bring agencies together to feel the magic of movies as we do. With a whopping 150 teams already registering this year with more to come, we aim to build stronger association with the agencies through the success of this initiative. Also Dumb Charades is an all-time fun game and our intent is also to provide them with an enjoyable get-together.”

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Hindi

Dhurandhar returns to theatres worldwide on March 13 ahead of Dhurandhar The Revenge release

Jio Studios re-releases blockbuster across 500 screens globally before sequel

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MUMBAI: The spy saga of Dhurandhar is gearing up for a big-screen encore before its next chapter arrives.

Ahead of the release of Dhurandhar The Revenge on March 19, Jio Studios and B62 Studios are bringing the original Dhurandhar back to cinemas worldwide in a rare international theatrical re-release.

The global blockbuster is returning across nearly 500 screens, including around 250 in India from March 12 and another 250 overseas beginning March 13.

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For fans of the franchise, the move offers a chance to revisit the film that ignited the high-octane spy-action universe just days before the sequel lands in theatres. It also sets up a rare back-to-back big-screen experience, allowing audiences to relive the original before diving straight into the next chapter.

While re-releases of popular films are occasionally seen in India, international re-runs of Hindi films remain uncommon. The scale of the rollout reflects the growing global appetite for the franchise.

In North America alone, Dhurandhar will return to theatres across nearly 185 screens, highlighting the strong anticipation surrounding the upcoming sequel.

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The excitement is set to build further with special Wednesday premiere shows of Dhurandhar The Revenge scheduled across the US and Canada on March 18, a day ahead of its global release. Many of these premieres will be hosted on premium large format screens, featuring wall-to-wall displays, immersive sound systems such as Dolby Atmos, enhanced projection and luxury seating.

These formats are typically reserved for major Hollywood event films, and early bookings suggest strong demand with several shows already sold out.

The recently released trailer of Dhurandhar The Revenge has also sparked buzz among exhibitors and trade circles, with expectations running high for the film’s international performance.

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Dhurandhar The Revenge is written, directed and produced by Aditya Dhar. The film is produced by Jyoti Deshpande and Lokesh Dhar.

Jio Studios presents a B62 Studios production, an Aditya Dhar film.

The spy-action thriller will release worldwide on March 19, 2026, in five languages including Hindi, Tamil, Telugu, Malayalam and Kannada.

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The film arrives in theatres globally on the occasion of Gudi Padwa and Ugadi, just ahead of Eid, setting the stage for a festive box office run.

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