Gaming
Sony LIV celebrates success of UEFA Euro 2024 with 30 advertisers
Mumbai: Sony LIV, a streaming platform, announced a lineup of partners for the ongoing UEFA Euro 2024. Onboard 30 advertisers, including one co-presenting, one co-powered by & eight partner sponsors as the tournament progresses to the finals, Europe’s largest football tournament is set to offer some thrilling contests, with England, France, Spain, and the Netherlands going head-to-head for the crown of Champions of Europe.
As the home of football in India, Sony LIV celebrated with partners such as Johnnie Walker, Maruti Suzuki India Ltd, Acko, Black & White, Coinswitch, AMFI, Myntra, Disney Cruises, Rado, Amul, BMW, Redbull, Motorola, Jameson, LIC, Apple, Haier, GSK, Volvo, Apollo Tyres, Amazon, Ultratech, Seiko & Jim Beam amongst others.
With the Finals of the Euro scheduled to take place on Monday, 15 July at 12:30 am IST, the platform will also broadcast three premium properties in the coming weeks, namely, the India Tour of Zimbabwe from 6 to 14 July 2024, India’s tour of Sri Lanka from 27 July to 7 August 2024 & Australia’s tour of England from 11 September to 29 September 2024.
Sports enthusiasts can also revel in a lineup of top-tier sporting events like the US Open, UFC, UEFA Champions League, UEFA Europa League and more, only on SONY LIV.
Digital Business head- sr. vice president of ad sales revenue Ranjana Mangala commented “We are thrilled with the overwhelming response to the UEFA Euro 2024 on Sony LIV. The passion & engagement of Indian football fans has been truly exceptional. We are grateful for the incredible partnerships we have been able to leverage with sponsors, who made this a truly unforgettable experience for viewers. Looking ahead, we now prepare for a thrilling sports calendar.”
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
