Hollywood
Sony Le Plex HD to premiere Foxcatcher in India
MUMBAI: “A coach is a father. Coach is a mentor. Coach has great power on an athlete’s life,” says John Du Pont, the coach of team Foxcatcher.
Sony Le Plex HD is all set to unfold critically acclaimed and award winning film Foxcatcher on 4 December at 1pm and 9pm time slot.
Based on the real events surrounding wrestling enthusiast John Du Pont’s recruitment of Olympic gold medalist wrestler brothers Mark and Dave, and the succeeding murder, Sony Le Plex HD will showcase the Indian television premiere of the film in their slot Le Premiere.
Directed by Bennett Miller, the film revolves around multimillionaire John du Pont (Steve Carell), who runs and funds a training academy after being unable to make a mark as a wrestler himself, due to family pressure.
Along with nominations in five categories at Academy Awards, three in Golden Globe, and a nomination for the prestigious Palme d’Or, Bennett Miller won the Best Director Award for the film at the 2014 Cannes Film Festival.
Sony Le PLEX HD community ambassador Zoya Akhtar said, “Real-life stories look more convincing when executed with authenticity and dedication. Foxcatcher has been crafted so convincingly that it has all the elements to drive interesting conversations till long after the movie is over. The strong performances stay with you for a long time and movie enthusiasts like me can’t help but talk about it. With a fine collection of highly acclaimed films, Sony Le PLEX HD is the place I turn to for great movie experience on TV – this is where I belong.”
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
