Hollywood
Sony Le Plex HD brings Hollywood trivia on ‘It’s 9 O’ Talk’
MUMBAI: Great conversations start with great topics. Great topics come out of common interests. Common interests include one’s undying love for great movies. Indeed, movies are great conversation starters. These conversations can often unravel some interesting, unknown facts that are common across a diverse set of films – like profession of the characters or their graduation school or scenes shot at the same location or actors having the same name – factors that are random but unique. Sony Le PLEX HD is all set to bring out these interesting binding themes with a brand new slot called ‘It’s 9 O’ Talk’ starting Monday, 14 November, 2016.
Airing once a month, Monday-Friday at 9 PM, the channel will showcase five different movies in ‘It’s 9 O’ Talk’, that are connected on a string through one distinct theme. Creating a premium conversational platform for quality cinema lovers, Sony Le PLEX HD has introduced an innovative way to add to the enthusiasm of movie buffs. Reaching out to the movie lovers, anchor Neha Sareen will share some interesting facts around these themes before the airing of each movie. The first theme on the show is called ‘Dollars in the Diapers’, which connects 5 movies – The People vs. Larry Flynt, Mortdecai, After Earth, Prisoners and Still Alice – with a common theme of actors born with a silver spoon like Edward Norton, Gwyneth Paltrow, Jaden Smith, Jake Gyllenhaal and Kristen Stewart.
The other interesting themes include ‘Bling on the Ring’ – Biggest and the Best celebrity engagement rings, ‘The AD-vantage Actors’- actors who started their acting careers with ads and ‘And The Award Doesn’t Go To’- actors you won’t believe haven’t won an Oscar! to name a few.
Sony Pictures Networks India EVP and Business Head, English Cluster, Saurabh Yagnik said: “With the tagline ‘Where You Belong’, we created a community that brought together different or uncommon people through their common love for films. Listicles fit in with that idea of finding the common in the uncommon. It is a very popular format to drive online conversations amongst communities. This unconventional programing initiative will be a delight for movie lovers as it gives them reasons to have interesting conversations through the week. The themes focus on finding a unique, unexpected and unusual connection between various films, which is supplemented with interesting information – essentially, fun trivia for movie lovers to discuss with their loved ones.”
Sony Le PLEX HD is the premium Hollywood movie channel caters to avid English movie lovers who enjoy watching critically acclaimed Hollywood cinema.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
