GECs
Sony launching Balaji afternoon soap Kuchh Jhuki Palkain
It’s getting rather disconcerting. Ekta Kapoor’s overbearing presence across time bands and channels that is. Kapoor’s Balaji Telefilms is about to add another to the ever-growing list with the launch of its afternoon soap Kuchh Jhuki Palkain on Monday 29 April on Sony Entertainment Television.
After the recent launch of the sitcom Kitney Kool Hain Hum on Zee TV, Kapoor is back on familiar turf with Kuchh Jhuki Palkain, an afternoon soap that will be airing on SET Monday to Thursday at 2 pm daily with repeat telecasts at 11 pm.
Kuchh Jhuki Palkain’s time slot of 2 pm means it doesn’t get pitched directly against the top afternoon soap on Hindi entertainment TV today – UTV’s Shagun airing at 2:30 pm on Star Plus.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
