GECs
Sony launches sustainability guidelines for content production
Mumbai: Sony Pictures Networks India (SPNI) has launched sustainability guidelines for content production in an industry-first initiative, with a commitment to lead the way for the industry by adopting green practices. These guidelines aim to have SPNI achieve a zero environmental footprint by 2050.
To begin with, SPNI will implement these guidelines in a few of its shows before extending them to all ongoing productions. The guidelines outline a course of action that all SPNI associated production houses and partners must follow. They have been carefully curated based on extensive industry research conducted across content formats such as fiction, non-fiction, and digital.
“The measures incorporated cover a wide range of operations and include actionable initiatives such as a complete ban on single-use plastic, thermocol for set design and flex for printing. It also includes using low-VOC paints, FSC certified timber, ethical and eco-friendly cosmetics, and implementing mandatory waste segregation and recycling policy. Furthermore, it recommends training and capacity-building initiatives to develop a workforce and infrastructure sensitised to the ongoing processes associated with the green shift,” said the statement.
The initiatives emphasised in the sustainability guidelines are a step towards carbon accounting and carbon footprint mapping for all shows, further extending to other formats of operations. These guidelines will help to accelerate the transition to a fully green work model. An essential aspect of implementing green practices is the audit mechanism, which will benefit the organisation by tracking progress. SPNI is committed to making tangible progress toward reducing the ecological footprint by pursuing sustainable activities and partnerships to combat climate change and preserve natural resources, ensuring a healthy and sustainable planet.
Sony Pictures Networks India’s Managing Director & CEO, N.P. Singh said, “Led by SPNI’s philosophy of taking greener steps, we have parked our investments in a portfolio of green funds focused on developing companies dedicated to environmental causes such as renewable energy, waste and water management, land use and energy-efficient construction, clean transportation, and climate change, among others”.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
