GECs
Sony Entertainment Television acquires rights of India’s Got Talent
Mumbai: Sony Entertainment Television has acquired the telecast rights of India’s Got Talent, which is the Indian adaptation of the international format titled ‘Got Talent’. Previously Colors held the sole rights to telecast the show in India.
Since the airing of America’s Got Talent in 2006, the format ‘Got Talent’ was successfully adapted in over 70 countries. The show aims to bring pure talent to the fore, and it also reiterates that age is just a number. India’s Got Talent is a popular format where solo or group performance is welcomed, irrespective of social status or gender.
With an esteemed panel of jury to shortlist qualifying talent, thousands of hopeful aspirants from across the country are followed by viewers who vote to decide the final winner; the format gives a platform for many to showcase their inherent talent, thereby opening a gateway to worldwide opportunities.
“India’s Got Talent as a format holds great potential, and Sony Entertainment Television’s stronghold in the non-fiction, talent-led reality show formats gives us yet another opportunity to resonate with the audience. Having acquired the rights from Fremantle, we are gearing up for an exciting new season of India’s Got Talent and we look forward to showcasing the best talent in our country,” said Sony Entertainment Television and digital business head- content Ashish Golwalkar.
Fremantle India managing director Aradhana Bhola said, “At Fremantle, we are delighted to be partnering with Sony Entertainment Television on yet another of our successful formats, India’s Got Talent. With its inherent diversity and inclusivity, the show is a true and unique representation of the talent of the people of India. It is our sincere hope that the forthcoming season will continue to offer irresistible entertainment to the audience who have given it so much love through the years.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
