iWorld
Social media monitoring: Social media monitoring for brand protection
Mumbai: Sleeping on social media mentions? Are you aware of what your audiences are saying? They could be praising you…or tarnishing your reputation. Navigating the digital landscape is like walking on a tight rope, a foot wrong can ruin all your efforts. What has been said about you, who is talking about, what is being said – all these sentiments need to be tracked, monitored for quality, theme and insight to take prompt action.
Let’s explore what it takes to protect your brand in the digital ecosystem and what top brands are doing to protect their brand integrity.
Need of Social media Monitoring for Brand Protection
Is your brand safe online? ️
Brands are required to keep a close eye on social media activity as it’s a breeding ground for negativity and you never know how quickly something could escalate and do massive damage to the brand reputation. Here are some key steps that brands should take to protect their brand image.
Automate the process of Spotting brand mentions
Identify both positive and negative sentiments with the automated process and tech to spot brand mentions across the web and social media. This could help to acknowledge the expressions of the customers.
Track online reputation to avert potential crises
Real-time, proactive social media monitoring can help avert a potential crisis. For instance, trending hashtags, people mentioning brands on X, Instagram, and/or Facebook, dissatisfied with some brand activity or product. Brands can reach out to them to clarify their stance or resolve a grievance if they act promptly and monitor brand mentions. This process needs to be automated with real-time alerts and actionable insights.
Brand Infringement Protection
Brands spot brand impersonation using the brand intellectual property to create fake websites, social media handles impersonating brands, fake customer care, job offers, promotional offers, etc. Advanced AI, ML tech, and Open-source intelligence with capabilities like Natural Language Processing and Frame Recognition for identifying images, text, logs, emotions, etc.
How top brand protecting the reputation with social media monitoring
A major construction firm, who was facing concerns with intellectual property violations, infringement issues & major frauds happening across social media & digital platforms. With the digital landscape being so vast they were not able to track and monitor violations manually.
With AI-ML and OSINT powered tech they were able to automate social media monitoring, and infringement protection. Open-Source Intelligence tech was deployed, scanning both open web across several platforms. Processes were established using ML-based automation for cleaning, tagging & categorizing data collected. ML driven confidence scores were generated for images, videos & texts harvested from OSI. The ones having low ML confidence scores were manually reviewed. Analysis, cases and insights for fake websites, social media handles, misleading posts, negative brand mentions, fake customer care number were identified across social media channel and the web. As a result, between Jan-April across 5 platforms 1,177 cases were detected with 905 successful takedowns with 1-2 days of detection.
Brand Protection on social media and beyond
One of the largest FMCG brands actively monitors social media for brand mentions, or any fraudulent activity that could damage its brand reputation or dupe its customers. With our social media brand and infringement protection tool, we highlighted the cases of intellectual property infringement, fake social media handles, APK copycat apps, phishing websites, fake posts using brand logo.
Another instance were brands, we audited brand social media and web mention was for a popular motor vehicle brand and found brand infringement where brand site gets clones using brand logos without authorization give attractive offers prompt user to enter personal details which is used for fraudulent purposes. Infringement ads on adult sites when brand ads were shown on adult sites it sullies brand repute. It also shows that affiliates are wrongly targeting the ads but are being paid for it. Fraudulent use of brand keywords affecting brand reputation. The brand ended up paying twice as much for the same activity with increased bidding cost. Fraudulent sites, social media handle posts job offers to attract and defraud interested job seekers. This ends up hurting the brand.
Conclusion
Even a minor lapse on social media can turn into a major catastrophe for brands. Brands need to add automated social media monitoring to act as sword and shield, taking down malicious activities and protection for negative brand mentions and fraudulent acts. A social media marketing campaign needs to back proactive measures powered with advanced tech to not only protect brand but also ensure trust and transparency.
The author of this article is mFilterIt co-founder & CEO Amit Relan.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
