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Social Media is Important to Majority of Indians: Ipsos Study

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MUMBAI: Majority (58 per cent) of Indians say social media is important to them; compared to 42 per cent globally, according to a new poll of online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.

 

“As Mahatma Gandhi rightly said – ‘action expresses priorities’, social media is well on its way to being a priority as majority of Indians who have access to the internet claim social media is important in their lives,” said Ipsos India head of marketing communication Biswarup Banerjee.

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“With proliferation of mobile internet in India, social media has become a part of everyone’s life, it influences people’s daily life and how they interact with each other. Social media has now become a mainstream way of communicating – for individuals as well as businesses,” added Banerjee.

 

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The big social media story is told in the demographics, especially age. Age appears to be the strongest demographic driver of placing importance on social media in India. Indeed, a big majority (62 per cent) of those under the age of 35 rate social media as important vs. 58 per cent for those aged 35-49 and 44 per cent for those aged 50-64. Women (64 per cent) seem more likely than men (54 per cent) to rate it highly.

 

The countries with the highest proportions those indicating social media is important to them are from: Turkey (64 per cent), Brazil (63 per cent), Indonesia (62 per cent), China (61 per cent), Saudi Arabia (59 per cent), India (58 per cent), Mexico (54 per cent) and South Africa (52 per cent). This group of social media lovers is followed by Argentina (45 per cent), Russia (44 per cent), Spain (42 per cent), Poland (37 per cent), Hungary (36 per cent), Sweden (35 per cent), Germany (33 per cent), Great Britain (33 per cent) and the United States (32 per cent). The lower group includes: Australia (30 per cent), Italy (30 per cent), Belgium (29 per cent), Canada (28 per cent), South Korea (28 per cent), Japan (24 per cent) and France (17 per cent).

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Ipsos conducted this study among 18,002 people in 24 countries in the month of July.

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Kamlesh Singh receives Haldi Ghati Award from MMCF

India Today Group editor honoured for three decades of journalism at Udaipur ceremony.

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MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.

The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”

Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.

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The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.

Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.

In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.

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