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SNL Kagan Survey 2012: Videocon d2h is world’s No 1 DTH player in new subscriber additions
MUMBAI: The sky is the limit it seems for Videocon d2h, the direct to home arm of the Videocon group. It apparently has unknowingly managed a unprecedented record of adding the highest number of gross subscribers in 2012 in the DTH category globally.This is one of the findings from a piece of research carried out by US research agency SNL Kagan on leading pay TV operators in the world. 
According to the study Viideocon d2h, added 2.33 million subscribers in 2012, while Dish TV added 2.2 million subs and Tata Sky 1.9 million. As compared to that, the next highest additions in 2012 were Russian DTH firm Tricolor which added 1.29 million subscribers and Sky Brasil and Sky Mexico with 1.251 million new subs and 1.12 million sub additions.
One of the youngest Indian DTH operators, the company was buoyed by this news. It says the term, ‘The Fastest Growing DTH Service provider‘, now assumes greater impetus and significance due to the global survey results.
Says Videocon group director Saurabh Dhoot: “Videocon d2h has been constantly topping the charts with highest number of additions in the Indian scenario but achieving this on a global scale that too on an annual basis, is phenomenal and overwhelming. We have always raised the bar in various parameters in the category and this provides another instance for the same. Through all our endeavours we will continue adding value to our customers.”
Adds Videocon d2h CEO Anil Khera: “This is a very proud moment for us as a company. We have not only maintained our lead within the country but have outshined even global competition. I am sure such an accolade will provide a strong motivation to our employees to raise the company‘s flag even higher. It is because of the belief that our customers have placed on the brand that we are able to achieve such success. We aim to delight them always with our services.”
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Indian pay TV operators making their mark globally: researcher SNL Kagan
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
