e-commerce
Snapdeal celebrating Republic Day with 5-day sale
MUMBAI: E-commerce marketplace Snapdeal has kick-started its 5-day Republic Day edition of ‘Deals of India’ sale from 20 January. The sale offers a large collection of attractively priced TVs, home appliances, kitchen essentials, and winter items.
A number of products including stylish jackets, cute beanies, multicoloured skull caps, hot water bags, heating pads, heel repair silicone sleeves can be bought at discounted prices. Winter appliances like kettles, egg boilers and barbeques are also on sale. Mixer grinders, choppers, blenders, thermos, flasks, and thermally coated lunch boxes have huge discounts on them.
A range of dry fruit including almond, cashews, walnuts, nuts, berries and trail mixes are also on sale to keep you warm.
The sale has blockbuster deals on appliances like TVs from Intex, Westway, and more starting Rs 3,999. Vacuum cleaners start at Rs 1799 with multi-purpose American Micronic wet and dry vacuum cleaner priced at Rs 6,799. Skybags, backpacks and luggage are available at a discount of up to 70 per cent. Leather backpacks are available at a throwaway price starting Rs 500.
SBI debit card users get an additional 10 per cent discount.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
