iWorld
Smartphone chip market to be worth US$ 5bn by ’22: Report
MUMBAI: GNSS Chip Market is estimated to be worth US$ 5.22 billion by 2022. Some of the factors driving the growth of the GNSS chip market include the high penetration of electronic, wearable, and connecting devices; increasing demand for accurate and real-time data; rising demand for high-speed Internet and network coverage such as 4G/5G; and growing popularity of IoT.
According to a new market research report, “GNSS Chip Market by Devices (Smartphones, In-Vehicle Systems, Tablets, Personal Navigation), Application (Location-Based Services, Navigation, Telematics, Surveying, Mapping, Timing & Synchronization), Vertical and Geography – Global Forecast to 2022,” published by MarketsandMarkets, the market, also covering India, is expected to be expanding at a CAGR of 7.9 per cent between 2016 and 2022.
The key players operating in the GNSS chip market include Qualcomm Incorporated (U.S.), STMicroelectronics N.V. (Switzerland), Intel Corporation (U.S.), Mediatek Inc. (Taiwan), U-Blox Holdings AG (Switzerland), Broadcom Corporation (U.S.), Furuno Electric Co., Ltd. (Japan), Skyworks Solutions, Inc. (U.S.), Quectel Wireless Solutions Co., Ltd. (China), and Navika Electronics (India).
“Smartphones to hold the largest size of the overall GNSS chip market”
Smartphones held the largest size of the GNSS chip market in 2015. GNSS chips in smartphones are used for applications such as location-based services (LBS), online games, and mobile geographic information systems (GISs), among others. Smartphones are expected to hold the largest size of the GNSS chip market during the forecast period due to the increasing demand in developing countries and the need for real-time information pertaining to the exact location of vehicles, individuals, and other assets. With the growing demand for smartphones, personal navigation devices, , and tablets, among others, are now equipped with GPS/GNSS receiver chips and navigation software to enable the users to navigate from one place to other. Due to the miniaturization of smartphones, the demand for GNSS chips is increasing. Also, the miniaturization of GNSS chips enables the chips to get integrated in small as well highly sensitive devices.
“Location-based services (LBS) to hold the largest share of GNSS”
The LBS application is expected to dominate the global GNSS chip market between 2016 and 2022. LBS are the most widely used applications in various devices such as smartphones, tablets, wearable devices, in-vehicle systems, and personal navigation devices. In addition, technological innovations and miniaturization of electronic devices have led to the increased demand for GNSS chips for consumer electronics products such as tablets, smartphones, laptops, and digital cameras, among others. LBS, on the basis of application, can be categorized into mapping, discovery and infotainment, emergency support and disaster management, leisure and social networking, location-based advertising, location-based games and augmented reality, and tracking, among others. All the aforementioned factors are driving the growth of the market for location-based services.
“APAC GNSS chip market expected to grow at a high rate”
APAC is expected to be the fastest-growing market for GNSS chip during the forecast period. This market growth can be attributed to the growth in the construction industry and the development of the transportation infrastructure in this region. The major factors responsible for the growth of these sectors include the rapid urbanisation and growing population. The construction industry in APAC would continue to account for the largest share of the GNSS chip market in the coming years. Due to the increasing adoption of IoT and portable consumer electronics devices in countries such as China, Japan, and South Korea, the GNSS chip market in
APAC is expected to grow at a high rate.
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iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
