Applications
Smart connected device market up 29% in 2012: IDC
MUMBAI: Worldwide shipments of smart connected devices grew by 29.1 per cent in 2012, crossing one billion units shipped with a value of $576.9 billion.
According to the International Data Corporation (IDC) Smart Connected Device Tracker, the market expansion was largely driven by 78.4 per cent year-over-year growth in tablet shipments, which surpassed 128 million in 2012.
Looking specifically at the results for the fourth quarter of 2012, the combined shipments of desktop PCs, notebook PCs, tablets, and smartphones was nearly 378 million and revenues were more than $168 billion.
In terms of market share, Apple significantly closed the gap with market leader Samsung in the quarter, as the combination of Apple‘s iPhone 5 and iPad Mini brought Apple up to 20.3 per cent unit shipment share versus 21.2 per cent for Samsung. On a revenue basis for the fourth quarter, Apple continued to dominate with 30.7 per cent share versus 20.4 per cent share for Samsung.
Going forward, IDC expects that tablet shipments will surpass desktop PCs in 2013 and portable PCs in 2014. In 2013, worldwide desktop PC shipments are expected to drop by 4.3 per cent and portable PCs to maintain a flat growth of 0.9 per cent. The tablet market, on the other hand, is expected to reach a new high of 190 million shipment units with year-on-year growth of 48.7 per cent while the smartphone market is expected to grow by 27.2 per cent to 918.5 million units.
From a regional perspective, the smart connected device volume in emerging markets grew by 41.3 per cent in 2012 with the tablet volume growing by 111.3 per cent and smartphone volume by 69.7 per cent year over- year. Mature markets, on the other hand, grew by 15.6 per cent and saw a huge plunge in the PC market in the year 2012.
By the end of 2017, IDC predicts that the tablet and smartphone markets will have a huge growth potential in the emerging markets. During this time, tablet unit shipments are expected to increase by a factor of three with a shipment value of $125 billion dollars while smartphone unit shipments are expected to double and reach a shipment value of $462 billion dollars. Portable PCs, on the other hand, will show a moderate single-digit growth while desktop PCs are expected to consistently decline year over year with almost no growth in 2017.
IDC‘s Worldwide Smart Connected Device Tracker research analyst Megha Saini said, “In emerging markets, consumer spending typically starts with mobile phones and, in many cases, moves to tablets before PCs. The pressure on the PC market is significantly increasing and we can see longer replacement cycles coming into effect very soon and that, too, will put downward pressure on PC sales.”
Looking forward, IDC predicts the worldwide smart connected device space will continue to surge with shipments surpassing 2.2 billion units and revenues reaching $814.3 billion in 2017. IDC Program VP for clients and Displays Bob O‘Donnell said, “Consumers and business buyers are now starting to see smartphones, tablets, and PCs as a single continuum of connected devices separated primarily by screen size.
“Each of these devices is primarily used for data applications and different individuals choose different sets of screen sizes in order to fit their unique needs. These kinds of developments are creating exciting new opportunities that will continue to drive the smart connected devices market forward in a positive way.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
