Hindi
Small releases turn big flops
Mumbai: Considering its making and face value, Gali Gali Chor Hai, made at an unseemly budget of Rs 190 million, stands to lose almost all with a poor opening weekend of about Rs 24 million and exhibitors looking to withdraw the film from cinema halls due to poor audience attendance.
Love You To Death got a very poor box office response.
With a seesaw like first week of ups and downs in collections, Agneepath finally managed to finish its first eight days at Rs 880 million with a major chunk of Rs 230 million coming from its 26th January opening day. The second weekend is faring well at select centres with collections of about Rs 130 million.
Players collects a token Rs 500,000 in its fourth week to take its tally to Rs 290.5 million.
Don2, coming at the end of its run, has collected Rs 500,000 in its sixth week to take its total to Rs 1.115 billion.
Dirty Picture mopped up Rs 1 million in its ninth week, taking its total to Rs 838.5 million.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
