Gaming
Smaaash launches industry-first web-based booking engine
Mumbai: Mumbai: Smaaash Entertainment Pvt Ltd has announced the launch of its new web-based booking engine, a first in the industry. This platform allows customers to book slots for the bowling alley or cricket simulator from their phones or laptops. The launch has been successful, generating approximately Rs 10 million in sales and registering over 11,000 active users within the first three months, with more than 400,000 visitors across India. Of the active users, 27 per cent have booked games, bowling, and other activities more than twice. The platform also offers weekly deals and promotions on gaming, bowling, cricket, Go-Karting (exclusive to Mumbai and Barnala centres), and F&B (available at select centres).
“Smaaash is dedicated to pushing the boundaries of gaming and entertainment. Our new booking engine provides unparalleled convenience, allowing customers to book their favourite activities from anywhere. We’re thrilled with the positive response and are committed to continuously enhancing the Smaaash experience,” said, Smaaash Entertainment Pvt Ltd head of sales and operations Divyamaan Shekhawat.
Smaaash continues to redefine the entertainment landscape with its novel and exciting offerings. Smaaash remains committed to delivering never-before-seen gaming experiences. With cutting-edge multiplayer VR, carnival games, and redemption games, Smaaash consistently introduces new gaming formats across its 12 centres nationwide.
Leveraging influencer tie-ups, Smaaash has collaborated with a diverse range of influencers, including mom, food, lifestyle, kid, and travel influencers. This broad spectrum of partnerships has amplified its immense popularity. Additionally, Smaaash is the preferred gaming destination for legendary cricketer Brett Lee and renowned Bollywood actress Shilpa Shetty. They are frequent visitors who have graced the Mumbai centre located at Utopia City, Lower Parel, experiencing the thrill of bowling, GoKarting, and cricket. These high-profile visits further establish Smaaash as the premier destination for entertainment.
Smaaash’s format of adult & kids gaming entertainment centre combines games with delectable F&B, catering to a plethora of audiences. At Smaaash, customers can experience what they never thought possible, all under one roof. This branding direction highlights Smaaash’s ability to offer diverse entertainment experiences tailored to different audience segments. For the daylight community, it offers perfect settings for birthday parties, school picnics, family outings, and college student hangouts. The moonlight community can enjoy match screenings, ladies’ nights, kitty parties, dance events, and various corporate gatherings such as RnR, dealer meets, team outings, distributor meets, office parties, team bonding events, quarter-end celebrations, and financial year-end celebrations.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
