iWorld
Skyscanner partners with JioCinema’s Jeeto Dhan Dhana Dhan for India v Bangladesh
Mumbai: JioCinema announces that leading global travel app Skyscanner joins as a partner for ‘Jeeto Dhan Dhana Dhan’, JioCinema’s free-to-play, predict-and-win contest. This partnership marks one of Skyscanner’s first major ventures in the Indian market. Skyscanner will present ‘Jeeto Dhan Dhana Dhan’ during Bangladesh’s tour of India, which features two Test matches and three T20I games from 19 September to 12 October.
Through this collaboration, participants can win travel vouchers and discount coupons for domestic and international travel on every matchday of the series, offering widespread opportunities for fans to win exciting prizes. Jeeto Dhan Dhana Dhan, launched during the 2023 season of TATA IPL, became an instant hit, amassing over 100 million users and 2 billion plays to date. Participants have already won more than 100 motor vehicles, 70+ Smart TVs, gold vouchers worth Rs 1.5 crores, and 800 million discount vouchers, making it a fan-favorite gamification feature.
With India witnessing a rise in the gamification of content, JioCinema continues to engage and reward fans in collaboration with Skyscanner. Jeeto Dhan Dhana Dhan has set a new benchmark in affiliate marketing, offering brands a powerful combination of branding and performance-driven marketing.
“We are proud to have Skyscanner present Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” said a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.”
Commenting on the partnership, Skyscanner’s APAC lead for affiliate and performance partnerships, Glosinda Goes said: “We’re excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we’re offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match. This collaboration is a fantastic way to engage with our Indian audience and showcase the value of Skyscanner’s travel services.”
Throughout the India-Bangladesh series, fans can participate by answering questions before every over to win travel vouchers from Goibibo, Paytm, and Happy Fares. Users can join by holding their phones in portrait or landscape mode during the live stream on JioCinema.
To continue watching live sports and participate in Jeeto Dhan Dhana Dhan, viewers can download JioCinema on iOS and Android. For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp.
iWorld
OpenAI hits back at Elon Musk’s lawsuit ahead of trial
Company calls claims “baseless” and accuses Musk of trying to disrupt a rival.
MUMBAI: When the stakes are measured in billions and egos are involved, even Silicon Valley titans can turn a courtroom into a battlefield. OpenAI has issued a sharp public response to Elon Musk’s ongoing lawsuit, accusing the billionaire of filing the case to harass a competitor rather than address genuine concerns. In a strongly worded statement shared on its official X account, OpenAI described Musk’s allegations as “baseless” and suggested the lawsuit is an attempt to disrupt the company as the case heads toward trial later this month in Oakland, California.
The response comes after Musk’s legal team recently amended the complaint, proposing that any damages potentially exceeding $150 billion should go to OpenAI’s nonprofit entity rather than to Musk personally. OpenAI questioned the timing and motive behind this change, calling it a late-stage attempt to “pretend to change his tune” on the nonprofit structure.
The company further labelled the lawsuit a “harassment campaign”, arguing that Musk’s actions are driven by personal rivalry, ego, and a desire for greater control and financial upside.
At the heart of the dispute is Musk’s claim that OpenAI has abandoned its original nonprofit mission of developing artificial intelligence for the benefit of humanity. A co-founder who left in 2018, Musk is seeking governance changes, including the removal of CEO Sam Altman from the nonprofit board, and the return of certain financial gains linked to Altman and President Greg Brockman.
OpenAI has firmly rejected these allegations, maintaining that its current hybrid structure, a public-benefit corporation overseen by a nonprofit parent remains true to its long-term goals. The company has also previously accused Musk of anti-competitive behaviour aimed at weakening its leadership.
As the case prepares for a jury trial, this public exchange highlights the deepening rift between two of the most influential figures in the AI revolution and raises broader questions about governance, mission, and power in the fast-moving world of artificial intelligence.
In the high-stakes game of AI, it seems the real drama isn’t just inside the models, it’s playing out in courtrooms too.
