iWorld
Skyscanner partners with JioCinema’s Jeeto Dhan Dhana Dhan for India v Bangladesh
Mumbai: JioCinema announces that leading global travel app Skyscanner joins as a partner for ‘Jeeto Dhan Dhana Dhan’, JioCinema’s free-to-play, predict-and-win contest. This partnership marks one of Skyscanner’s first major ventures in the Indian market. Skyscanner will present ‘Jeeto Dhan Dhana Dhan’ during Bangladesh’s tour of India, which features two Test matches and three T20I games from 19 September to 12 October.
Through this collaboration, participants can win travel vouchers and discount coupons for domestic and international travel on every matchday of the series, offering widespread opportunities for fans to win exciting prizes. Jeeto Dhan Dhana Dhan, launched during the 2023 season of TATA IPL, became an instant hit, amassing over 100 million users and 2 billion plays to date. Participants have already won more than 100 motor vehicles, 70+ Smart TVs, gold vouchers worth Rs 1.5 crores, and 800 million discount vouchers, making it a fan-favorite gamification feature.
With India witnessing a rise in the gamification of content, JioCinema continues to engage and reward fans in collaboration with Skyscanner. Jeeto Dhan Dhana Dhan has set a new benchmark in affiliate marketing, offering brands a powerful combination of branding and performance-driven marketing.
“We are proud to have Skyscanner present Jeeto Dhan Dhana Dhan for the India v Bangladesh T20I series,” said a Viacom18 Spokesperson. “Through Jeeto Dhan Dhana Dhan we have gamified content in meaningful ways for sports viewers and are thrilled that Skyscanner sees value in this proposition. To pick Jeeto Dhan Dhana Dhan as their first major partnership for Indian audiences affirms the faith and forward-looking opportunities that brands see in it as a platform.”
Commenting on the partnership, Skyscanner’s APAC lead for affiliate and performance partnerships, Glosinda Goes said: “We’re excited to partner with JioCinema as an affiliate partner on their popular Jeeto Dhan Dhana Dhan contest. Through this innovative gamification platform, we’re offering cricket fans a chance to win travel vouchers while enjoying the excitement of the match. This collaboration is a fantastic way to engage with our Indian audience and showcase the value of Skyscanner’s travel services.”
Throughout the India-Bangladesh series, fans can participate by answering questions before every over to win travel vouchers from Goibibo, Paytm, and Happy Fares. Users can join by holding their phones in portrait or landscape mode during the live stream on JioCinema.
To continue watching live sports and participate in Jeeto Dhan Dhana Dhan, viewers can download JioCinema on iOS and Android. For the latest updates, news, scores, and videos, fans can follow JioCinema on Facebook, Instagram, Twitter, YouTube, and WhatsApp.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
