iWorld
Sky expands kids VoD offering by 600%
NEW DELHI: UK and Ireland’s connected TV platform Sky, is expanding its kids shows on its on demand library by almost 600 per cent.
From Adventure Time to Ben and Holly’s Little Kingdom and iCarly, Sky will offer plenty more kids TV on demand – with the number of episodes of family favourites increasing from 700 to around 4,000 over the coming months.
The ambitious changes mean that Sky’s on demand service will be home to more episodes of the most-watched kids’ shows than any other provider – all ready to watch from one dedicated section on the Sky+ homepage for the first time.
Connected customers will be able to watch previous series of The Octonauts exclusively on demand plus there will be even more episodes of popular series like SpongeBob Squarepants, Dora the Explorer, Horrible Histories and Ben 10.
The 600 per cent increase in programming follows a number of new deals signed with rights holders including Viacom and Turner that form part of a multi-million pound commitment to making Sky a leading destination for kids TV on demand.
What’s more kids TV on demand will be available at no extra cost to customers with the Variety and Family bundles.
Sky brand director – TV products Luke Bradley-Jones said, “I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can. And parents want the convenience of a quick and simple way to access lots of episodes all in one place. That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide. For our customers it means a huge library of kids shows, all there at the touch of a button.”
Sky customers will be able to quickly access this huge library of on demand kids TV straight from the Sky+ homepage as part of the latest update to customers’ Sky+HD boxes rolling out from this week. A new tile will open up a one-stop-shop of all the kids shows and movies available on demand, all kids TV recordings, plus a quick view of what’s on now on linear channels like CBeebies and Nick Jr.
Sky, which has almost seven million customers in Britain and Ireland on its on demand services, saw downloads of on demand shows and movies touching over 300 million in the last three months, up by more than 60 per cent year on year.
Gaming
Interio by Godrej partners with FAU-G Bharat League 2.0 Finals
Furniture brand showcases ergonomic gaming chairs at major Mumbai esports event.
MUMBAI: Interio by Godrej has levelled up its game, this time by giving India’s competitive gamers a comfortable place to sit while they dominate the leaderboard. The leading furniture brand from Godrej Enterprises Group collaborated with Dot9 Games for the FAU-G Bharat League 2.0 Finals held in Mumbai. The offline tournament brought together over 100 competitive players for intense esports action.
As part of the partnership, Interio by Godrej showcased its specially designed ergonomic gaming chair, engineered to support long hours of gameplay with superior posture support, comfort, and overall wellbeing. Players got to experience the chairs first-hand during the high-intensity matches.
The event was graced by movie superstar and OG Khiladi Akshay Kumar, who felicitated the winners, adding star power and highlighting the growing mainstream appeal of esports in India.
Interio by Godrej head of marketing communications Reshu Saraf said the collaboration was driven by the evolving needs of India’s gaming community. “Players are investing significant time and skill into their setups. We wanted to show how thoughtful furniture design can enhance the overall gaming experience without compromising on comfort,” she noted.
Dot9 Games co-founder & CEO Deepak Ail added that comfort and physical wellbeing are becoming essential for sustained performance in competitive gaming. “Interio by Godrej’s gaming chairs added real value to the experience at the finals,” he said.
Beyond the event, Interio extended exclusive discounts on the gaming chairs to FAU-G players across its database to improve accessibility for the community.
This partnership reflects Interio by Godrej’s strategy to design products that respond to modern lifestyle shifts while strengthening its presence in India’s fast-growing esports ecosystem.
When gamers spend hours locked in battle, the right chair can mean the difference between victory and back pain. Interio by Godrej has clearly understood the assignment and delivered a comfortable win for players and the brand alike.
