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Sky acquires Telefonica’s broadband biz in UK
MUMBAI: British Sky Broadcasting Group (Sky) has reached an agreement with Telef??nica UK for the proposed acquisition of its O2 and BE consumer broadband and fixed-line telephony business.
The transaction will make Sky the second largest provider in the UK broadband market, building on its existing position as the UK‘s fastest-growing broadband and telephony business.
Under the terms of the agreement, Sky will pay a consideration of Â?180 million to Telef??nica UK for the consumer broadband, home phone and line rental customers served by the O2 and BE brands.
An extra contingent amount, not exceeding Â?20 million, may be payable dependent upon the successful delivery and completion of the customer migration process by Telefonica UK. Post completion, O2 and BE customers will be migrated onto Sky‘s fully unbundled network, supported by a nationwide all-fibre core, which reaches 84 per cent of all UK homes.
Telefonica UK‘s consumer broadband and fixed-line telephony customers, of which there are currently over half a million, will become Sky customers for those services on completion. By creating the UK‘s second-largest home broadband provider, the acquisition will deliver further advantages of scale for Sky‘s home communications business.
Sky CEO Jeremy Darroch said, “Sky has been the UK‘s fastest-growing broadband and telephony provider since we entered the market six years ago. From a standing start in 2006, we have added more than 4.2 million broadband customers. The acquisition of Telef??nica UK‘s consumer broadband and fixed-line telephony business will help us accelerate this growth.
“We believe that the O2 and BE consumer broadband and telephony business is a great fit, with customers used to high-quality products and strong levels of customer service. We look forward to welcoming these new customers to Sky and giving them access to our wide range of high-quality products, great value and industry-leading customer service.”
Telefonica UK Chief Executive Ronan Dunne added, “Sky offers great value, totally unlimited broadband which includes unlimited fibre services. As we focus on delivering best-in-class mobile connectivity, including next generation (4G) services, we believe this agreement is the best way of helping our customers get the highest quality home broadband experience from a leading organisation in the market.”
The acquisition will be funded from existing cash reserves and is expected to be accretive to earnings per share in the second full year of ownership. The acquisition is due to complete by the end of April 2013 and is subject to regulatory clearance.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
