iWorld
Singapore’s Singtel inks exclusive deal with Netflix
MUMBAI: Singapore’s Singtel has struck an exclusive tie-up with Netflix to give customers promotional offers to access TV shows and movies on the streaming service.
Singtel customers stand to get up to nine months’ worth of complimentary Netflix subscriptions if they re-contract or sign up for Singtel’s mobile plan and/or Fibre Entertainment Bundle+ from 22 January to 22 July, 2016.
The tie-up also gives customers the convenience of watching Netflix through Singtel TV set-top boxes from April. Singtel can now plug into Netflix’s Open Connect programme, their global content delivery network.
Singtel CEO – consumer Singapore Yuen Kuan Moon said, “We are delighted to team up with Netflix to offer their top class content on our top class network. Our customers’ entertainment consumption habits are changing. They want more freedom and flexibility in the way they consume content. This partnership with Netflix offers them just that and strengthens our content proposition by complementing our diverse suite of home entertainment offerings.”
“Our focus is to deliver quality content that our customers can access on any connected device at any time using our high-speed fixed and mobile networks. This OTT partnership with Netflix is the first of more to come and Singtel customers can expect even more interesting content in the months ahead,” he added.
Netflix global head of business development Bill Holmes added, “We are thrilled to partner with Singtel to deliver a seamless Netflix experience across their extensive network in Singapore. As a Netflix Open Connect partner and the exclusive promotional launch partner, Netflix and Singtel are working together to deliver our diverse library of TV shows and movies and an unparalleled streaming experience through Singtel products.”
Singtel customers can experience Netflix on mobile, tablet and computer. From April, they can also access Netflix on Singtel TV set-top boxes and customers can pay for their Netflix subscriptions directly through their Singtel billing. Netflix subscriptions offered in Singapore are priced according to Netflix’s prevailing pricing plans.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
