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Sienna Miller is Pepe Jeans London’s new face
MUMBAI: Pepe Jeans London has announced that British actress Sienna Miller Casanova is its new face.
The actress and style icon has signed a two year contract and will be the face of the brand till Spring 2008. The new campaign will be launched in India in magazines and billboards later this month and is Miller’s debut in advertising campaigns.
In 33 years of Pepe’s history, it’s the first time ever a Hollywood star of such fame as Miller been signed for its ad campaign. Moving away from its international footballer and supermodel strategy, Pepe Jeans London adds a bit of Hollywood spice to its stylish high fashion brand image by signing Sienna Miller.
The campaign images have been captured by fashion photographer Mikael Jansson and have ben shot in Paradise Cove, Malibu in California. The concept behind the images is inspired by the 1950s classic film And God Created Woman. Miller has been shot opposite international super model J.R. Gallison.
Pepe Jeans (India) country head Chetan Shah said, “Sienna Miller is not only a Hollywood super star but also a fashion style icon herself. Her personality and her screen presence are so enigmatic and enticing that we were sure she will be just the right choice for the brand.”
Miller is featured in leading newspapers and magazines of the UK every other day. She also starred in the romantic film Alfie opposite Jude Law She was awarded the Shiny Style Icon Award for the best celebrity wardrobe. She was also named number eight on the Maxim magazine Hot 100 of 2005 list and number one in AskMen.com’s Top 99 Most Desirable Women. Sienna’s featured on the cover of leading international magazines like Vouge, Vanity Fair, Maxim, Seventeen etc. and has also modelled for the 2003 Pirelli Calendar.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
