iWorld
Siemens expands Music2You platform to enable music video downloads
MUMBAI: AOL Germany subscribers will soon be able to download music videos, thanks to the “Music2You” (M2Y) service from Siemens. M2Y is an innovative service for the provision of free content such as music and is already used by many Internet and telecommunications providers.
AOL Germany has been using the M2Y platform, which is managed and hosted by Siemens, since 2004 and now offers 850,000 downloadable songs with this service. In this time, the Internet provider has established itself as one of the three leading music portals in the German market.
This cooperation has now been extended with the addition of a download service for music videos. Partners who are providing AOL with content for the launch are Warner Music, EMI and SonyBMG.
The music videos are offered by M2Y in Microsoft’s WMV format and are characterized by high bit rates and high-quality resolution.
“We are expanding our download offering so as to address our customers’ needs even better. Video downloads are an ideal complement to our music video offering. We will deliver a premium quality product that meets the needs of home entertainment users rather than limiting usage exclusively to portable players”, said Director Entertainment & eCommerce at AOL Germany Boris Rogosch, describing the launch of the new download service for music videos.
“This new deal with AOL highlights the many and varied possibilities in the growing managed applications market”, explained Senior Vice President for Value Added Services at Siemens Communications Carrier Services Christian Hopf.
“Having begun by offering music to our carrier and Internet provider clients, we are now intensifying our efforts in diversifying our content portfolio with music video downloads, streaming delivery, ringback tones and ringtones via fixed and mobile networks,” added Hopf.
iWorld
Shemaroo buys OHO Gujarati’s entire content library for ShemarooMe
The deal lands over 30 original web series and 450-plus actors on ShemarooMe, with Pratik Gandhi’s Vitthal Teedi leading the charge
MUMBAI: Shemaroo Entertainment has moved fast and moved big. The company has snapped up the entire content library of OHO Gujarati for its streaming platform ShemarooMe, a consolidation that has no precedent in the Gujarati OTT market.
The haul is considerable. More than 30 original Gujarati web series, featuring the work of upwards of 450 local actors, will now sit under ShemarooMe’s roof. For a platform that has spent years quietly building its Gujarati credentials, including originals, curated libraries, and culturally rooted narratives, this is the kind of bulk acquisition that changes the competitive arithmetic overnight.
Saurabh Srivastava, chief operating officer for digital business at Shemaroo Entertainment, made clear the company’s ambitions stretch well beyond the subcontinent. “As we bring the well-established catalogue of OHO Gujarati onto ShemarooMe, our focus remains on making high-quality Gujarati stories more accessible while continuing to invest in compelling content,” he said. “With our strong connection to Gujarati viewers across the world, we believe these stories from the OHO catalogue can travel far and create an exciting entertainment offering for viewers.”
The first title out of the traps will be Vitthal Teedi, which hits ShemarooMe on April 10th. The series stars Pratik Gandhi, a name that needs no introduction to Gujarati audiences, and has the distinction of being the only Gujarati web series he has appeared in to date. Set in the heartland of Saurashtra during the 1980s, it traces a small-time gambler torn between personal ideals and the brutal logic of his circumstances. Character-driven, culturally embedded, and backed by a soundtrack featuring folk artists Aditya Gadhvi, Jigardan Gadhavi, and Geeta Rabari, the show arrives with considerable pedigree.
For Shemaroo, the deal fits neatly into a digital growth playbook built on sustainable expansion and deeper regional engagement. The Gujarati diaspora is large, dispersed, and underserved by mainstream streaming giants. If the company can deliver the goods, the OHO library may prove to be the most valuable land-grab in regional OTT this year.
