iWorld
Siemens expands Music2You platform to enable music video downloads
MUMBAI: AOL Germany subscribers will soon be able to download music videos, thanks to the “Music2You” (M2Y) service from Siemens. M2Y is an innovative service for the provision of free content such as music and is already used by many Internet and telecommunications providers.
AOL Germany has been using the M2Y platform, which is managed and hosted by Siemens, since 2004 and now offers 850,000 downloadable songs with this service. In this time, the Internet provider has established itself as one of the three leading music portals in the German market.
This cooperation has now been extended with the addition of a download service for music videos. Partners who are providing AOL with content for the launch are Warner Music, EMI and SonyBMG.
The music videos are offered by M2Y in Microsoft’s WMV format and are characterized by high bit rates and high-quality resolution.
“We are expanding our download offering so as to address our customers’ needs even better. Video downloads are an ideal complement to our music video offering. We will deliver a premium quality product that meets the needs of home entertainment users rather than limiting usage exclusively to portable players”, said Director Entertainment & eCommerce at AOL Germany Boris Rogosch, describing the launch of the new download service for music videos.
“This new deal with AOL highlights the many and varied possibilities in the growing managed applications market”, explained Senior Vice President for Value Added Services at Siemens Communications Carrier Services Christian Hopf.
“Having begun by offering music to our carrier and Internet provider clients, we are now intensifying our efforts in diversifying our content portfolio with music video downloads, streaming delivery, ringback tones and ringtones via fixed and mobile networks,” added Hopf.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
