News Broadcasting
Siddhartha Sharma appointed executive editor of NDTV Auto
MUMBAI: Every engine has a story, and NDTV Auto is now tuned for the next chapter. Siddhartha Sharma has joined as executive editor, bringing over 14 years of experience at the intersection of journalism, technology, and storytelling.
From ET Now’s Technoholik to TV Today’s Gadgets & Gizmos and Good News Today, Siddhartha has built a reputation for crafting stories that combine insight with perspective. At Network18, he launched India’s first digital-first auto and tech show on CNN-News18, redefining how audiences connect with innovation. His stint at The Quint saw him pioneer VR reviews, mobile-first formats, and selfie interviews, pushing the boundaries of immersive journalism.
Siddhartha’s experience extends beyond India. During his global tenure in Canada, he honed digital strategy, client development, and cross-cultural storytelling, adding fresh dimensions to his already versatile creative toolkit.
NDTV CEO and editor-in-chief Rahul Kanwal said, “Siddhartha brings a rare fusion of creative instinct and deep knowledge of the auto industry. He doesn’t just review cars, he explores culture, design, and the emotion behind innovation, adding purpose to every story.”
Siddhartha Sharma added, “NDTV has set the benchmark for credible and meaningful auto journalism. Joining NDTV Auto at a time when mobility is being reshaped by technology, design, and sustainability is exciting, and I look forward to this journey.”
At NDTV, Siddhartha will lead the transformation of NDTV Auto into a platform as intuitive as the vehicles it celebrates, spotlighting mobility, sustainability, and design with imagination and integrity. With his appointment, NDTV deepens its pursuit of stories that go beyond power and performance, capturing how innovation is shaping the way India moves, thinks, and aspires.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
