Music and Youth
ShowBox enters top five music channels list
MUMBAI: ShowBox – IN10 Media’s youth-centric, 24-hour music channel continues its steady rise through the BARC rankings. Within 6 months from launch, ShowBox, has broken into the Top five Music channels in Hindi speaking market (HSM) as per Broadcasting Audience Research Council (BARC) report for the week of 25 January to 31 January 2020.
As per BARC report for Week 4 2020, ShowBox emerged as a clear leader with 15.2 Gross Ratings Points (GRPs) beating MTV Beats at 14.6. The channel showed a massive reach with 81004 (Cum reach 000’s) along with a rise in its viewership, garnering 87616 impressions (in 000’s).
ShowBox CEO Rajiee M Shinde said “ShowBox, understands the pulse of the Indian youth. Our innovative programming strategy, and delivering the best in music entertainment has helped us to be part of the top 5 music channels. We are overwhelmed and delighted to be the fastest-growing music channel in India. With a considerable number of players in this segment, this love and response from our audience is extremely encouraging.
ShowBox Channel is part of IN10 Media and was launched in August 2019. ShowBox is the group’s first venture in the music category with innovative positioning and programming. ShowBox is a free-to-air channel available across major distribution channels like Airtel Digital TV, TATA Sky, Dish TV, DEN, Hathway, Siti Networks and Videocon DTH, and DD Free Dish.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
