e-commerce
ShopClues launches Neighbourhood Market for localised sellers
MUMBAI: E-commerce venture ShopClues is set to redefine online shopping norms with its latest offering – the Neighbourhood Market.
With this new feature, ShopClues will create opportunities for localised sellers to showcase their products to buyers near them across mobile and web platforms. The discovery engine selects and brings forth deals and merchandise of local vendors, spread across all categories for an easy purchase experience.
The Neighbourhood Market will also provide customers with best prices along with faster delivery timelines, speedier complaint resolution and quicker return protocol. ShopClues is targeting a reduced delivery time of four hours with this initiative.
ShopClues.com co-founder and CEO Sanjay Sethi said, “ShopClues is known in the e-commerce segment for its value-driven technological development and innovative shopping approach that cater to the specific preferences of Indian consumer. Our latest offering, the Neighbourhood Market will enable local shoppers and sellers to interact for a better overall shopping experience. Many of our users are first-time buyers who are used to shopping from malls or local bazaars. They prefer to have a physical face to their purchases which is now possible with our new property.”
At present, ShopClues offers more than 19 million products from around 200k sellers across the country and has over two million daily visitors.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
