Cable TV
Shop 24 Seven on month-long promo drive
Nearing two months on air, Shop 24 Seven, the media commerce venture of the Hinduja Group’s convergence arm HTMT and US-based Planet E-Shop, has launched a month-long promotional campaign involving print and outdoor activities to increase awareness about the channel.
Rs 6 million has been budgeted as promotional expenses for the next month which will mostly focus on Mumbai where 65 per cent of actual sales are being recorded, according to an official spokesperson.
The channel, which started beaming on 8 November was earlier being promoted solely on Hinduja group’s InCable Net and movie channel CVO.
The official said talks were on with other MSOs to expand the channel’s presence beyond the 12 cities where InCable has a presence.
Commenting on the delivery sytem in place, she said all merchandise was located at one warehouse in Mumbai from where it was lifted by Skypak Couriers. While it’s still early days the fact that most purchases are being made in Mumbai indicates that warehousing outlets need to introduced be introduced in more cities for the concept to have a broad-based appeal. Delivery time for products in Mumbai takes up to three days while for other places it can take up to eight days, the official admitted. Pagepoint is the call centre that handles calls which currently number 500 to 750 a day.
Queried as to whether any particular time band had been identified where there were maximum purchase orders, she said it was in the 7-10 pm prime time band.
The free to air channel will start selling western products from next year. The spokesperson said that jewelry is the product that is number one in terms of popularity. This is interesting because traditionally jewelry has never been high on a teleshopping product list. Novelties and collectibles are another fast-moving line, she said.
Technical Specifications: Channel Tuning info: Thai Com 3 at 78.5 Degrees East
Symbol: 13.333Msysm/sec
FEC: 3/4 Vertical
Video PID: 3200
MUMBAI: When margins wobble, liquidity talks and in Q3 FY25-26, cash did most of the talking. Den Networks Limited closed the December quarter with consolidated revenue of Rs.251 crore, marginally higher than the previous quarter but down 4 per cent year-on-year, even as profitability stayed resilient on the back of strong cash reserves and disciplined cost control.
Subscription income softened to Rs.98 crore, slipping 3 per cent sequentially and 14 per cent from last year, while placement and marketing income offered some cheer, rising 15 per cent quarter-on-quarter to Rs.148 crore. Total costs climbed faster than revenue, up 7 per cent QoQ to Rs.238 crore, driven largely by higher content costs and operating expenses. As a result, EBITDA dropped sharply to Rs.13 crore from Rs.19 crore in Q2 and Rs.28 crore a year ago, pulling margins down to 5 per cent.
Yet, the bottom line refused to blink. Profit after tax stood at Rs.40 crore, up 15 per cent sequentially and only marginally lower than last year’s Rs.42 crore. A healthy Rs.57 crore in other income helped cushion operating pressure, keeping profit before tax at Rs.48 crore, broadly stable quarter-on-quarter despite the tougher cost environment.
The real headline-grabber, however, sits on the balance sheet. The company remains debt-free, with cash and cash equivalents swelling to Rs.3,279 crore as of December 31, 2025. Net worth rose to Rs.3,748 crore, while online collections accounted for 97 per cent of total receipts, underscoring strong cash discipline across operations, including subsidiaries.
In short, while Q3 showed signs of operating strain, the financial backbone remains solid. With zero gross debt, steady profits and a formidable cash war chest, the company enters the next quarter with flexibility firmly on its side proving that in uncertain markets, balance sheet strength can be the best growth strategy.
