e-commerce
ShipRocket offers high-speed dispatch and shipping service for e-retailers
MUMBAI: KartRocket, an e-commerce platform for SMEs and retailers, has launched a new powerful order-processing and shipping service for its e-retail clients, ShipRocket.
The one-click service, based on the SAAS (Software as a Service) model, allows e-commerce ventures to enjoy the benefits of the highly efficient delivery management service. ShipRocket enables its clients to dispatch a shipment, pick a courier company, assign an airway bill number and print a shipping label amongst other facilities.
The service prints all packing slips in batches providing easy access to all customers and order information in one place. Order statuses change automatically from ‘dispatch’ to ‘shipped’ and from ‘shipped’ to ‘delivered’, facilitating the tracking of order history for a particular order. The final consumer is notified via auto-emails and SMSes when the order moves through dispatch and delivery. ShipRocket manages remittance from various companies and is fully integrated with Amazon and eBay.
Kartrocket.com CEO and co-founder Saahil Goel commented on the new service saying, “ShipRocket is a phenomenal new technology that we have introduced to smoothen the work of those who want to sell their products online. The service has extended coverage with shipping enablement to over 12,000 pin codes including 6,000 COD pin codes. We follow the policy of a uniform contractual agreement for all clients, enabling multi-vendor management with vendor panels for all our clients. We truly hope to revolutionize the e-commerce space with this excellent introduction.”
Keeping true to its promise of providing unmatched coverage and reach to its clients, the company is looking at adding more shipping service providers in local regions in the quarters to come.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
